The Rich Jerk - A Study in Anti-Marketing
I've always been fascinated by "anti-marketing", and how powerful its effect can be if done properly, so when I stumbled upon The Rich Jerk salesletter, I was immediately intrigued.
I'll admit, I'm one of those people who *never* reads a salesletter when I am considering buying something (I do read them when researching techniques, but that's another story), but from the moment I read The Rich Jerk's headline, I couldn't keep from reading the entire thing. Sure, in the back of my brain, I was telling myself that I was only reading it from a research perspective, and that I had no intention of actually purchasing the book. However, by the time I was halfway through the salesletter, I absolutely HAD to buy the ebook. Even if it was just the same rehashed old stuff, this guy deserved my money just for the education (and entertainment!) I got from his salesletter. My point here is that anti-marketing works very well if done right, and The Rich Jerk has done it extremely right
However, after reading the book, I'm pleasantly suprised! The Rich Jerk does indeed contain information that WILL assist you in making more money online?
His writing style is easy to follow, and perfectly understandable if you've been around the internet for a short time, but it is definately not for complete newbies (he does not, for example, take you step by step through registering a domain name or obtaining web hosting) - if you feel like you need any amount of hand-holding, this ebook is not for you.
In the first chaper, entitled "Creating an Affiliate Website that Sells Like Crazy", he covers building affiliate websites to earn commissions from the sales of other people's products. He starts by listing 13 affiliate sites and ranks them as "must join", "maybe join", and "join if [you are] bored". Once you've selected a product to sell, he goes through six specific writing strategies to use on your affiliate site to hook the reader and get them to click through on your affiliate link. He then gives you a complete sample "sales letter" (it's more like an article) with all of his strategies at work.
The third section in chaper one discusses offering rebates to your customers, but it's not just the same old "buy from me and I'll give you part of my affiliate fee back". Rich Jerk delves into specific ways to do refunds that will increase your bottom line as opposed to simply offering a rebate.
In the final section of chaper one, Rich Jerk writes about setting up pay-per-lead sites, where you get paid $10 or so for each person who provides you with his or her information (which you then pass on to a company which pays you for the lead.) I found this section to be a bit light on content, although there is enough there to get his point across. I think this is a technique that has not been explored in-depth by any of the mainstream internet marketing channels, and one that warrants further research.
Read the rest of our review of The Rich Jerk at www.netprofitreport.com/bsblog">The NetProfit Report
Since 2009 VIDA has tracked the review coverage of major print publications to analyze how many women and gender minorities are represented.
For the 2017 VIDA Count, they looked at 15 major print publications over the course of the year. Even though many, if not all of the publications also have an online presence, they only counted the reviews in the print versions because it is "too easy to confine women, gender minorities, and other marginalized writers to cost-effective web platforms, which frequently pay differently (or don't pay at all), compared to their print counterparts."
Of the 15 publications, only 2 published 50% or more women writers: Granta (53.5%) and Poetry (50%).
Five had women representing between 40% and 49.9% of their total publication: Harper's, The New York Times Book Review, The New Republic, The Paris Review and Tin House.
The majority, 8 out of 15 publications, failed to publish enough women writers to make up even 40% of their publication's run in 2017: Boston Review, London Review of Books, The New Yorker, The Atlantic, The Nation, The Threepenny Review, and The Times Literary Supplement.
The New York Review of Books had the most pronounced gender disparity with only 23% of published writers who are women but it was close to gender parity in terms of contributors, with 47% women.
Renowned surgeon and best-selling author Atul Gawande will lead a major new company aimed at reducing health-care costs, a joint venture by Amazon, JPMorgan Chase and Berkshire Hathaway.
The company, which will be based in Boston, was announced in January with a mission to use technology to make health care more transparent, affordable and simple for the companies' more than 1 million employees.
Gawande, a Harvard physician and writer for the New Yorker magazine, has written on issues at the core of American health care, including why it is so expensive and how to improve end-of-life care. He will take charge July 9.
A Massachusetts Institute of Technology investigation has cleared author and creative writing professor Junot Díaz to return to the classroom for the fall semester. The Associated Press reported that "the inquiry into Díaz's actions toward female students and staff yielded no information that would lead to restrictions on Díaz's role as a faculty member at the university in Cambridge."
Oxford University Press is asking members of the public to submit local words, phrases and expressions from around the world for inclusion in the Oxford English Dictionary:
"Whether you're in Manchester, Mumbai, Manila, or Massachusetts, the OED would like to hear from you. Please use the form below to tell us about the words and expressions which are distinctive to where you live or where you are from. We're looking forward to reading your suggestions."
After writing novels on artificial intelligence, neuroscience and genetics, Powers' has turned to trees with The Overstory. While on a hike through the Great Smoky Mountains, he talks to The Guardian about environmentalism and not having children.
Seattle officials repealed a corporate "head tax" on Tuesday "that they had wholeheartedly endorsed just a month ago, delivering a win for the measure's biggest opponent--Amazon--and offering a warning to cities bidding for the retailer's second headquarters that the company would go to the limit to get its way," the New York Times reported. The tax would have raised about $50 million a year to help the homeless and fund affordable housing projects in a city where the homeless population is the third largest in the country, after New York City and Los Angeles.
Amazon has come under fire for removing reviews from its online book listings, with some customers having had all their reviews removed or being blocked from posting further reviews on Amazon.
Authors, bloggers and publishers have criticized the development, with many sharing their frustration through the #giveourreviewsback hashtag. Amazon has blamed temporary "technical issues".
Mike McCormack has won the International Dublin literary award for his novel Solar Bones
The judges hailed it as "formally ambitious, stylistically dauntless and linguistically spirited". It is written in a single sentence that flows over 270-odd pages, and spans a single day: All Souls' Day, when, according to superstition, the dead can return to the land of the living. Solar Bones
is narrated by Marcus Conway husband, father, civil engineer, a man gripped by "a crying sense of loneliness for my family" and a ghost, a factor that, for McCormack, explains the experimental form. ("A ghost would have no business with a full stop," he once argued. "It might fatally falter and dissipate.")
In an extensive article in the New York Times, John Kidd reports on "The Strange Case of the Missing Joyce Scholar."
Two decades ago, a renowned professor promised to produce a flawless version of one of the 20th century's most celebrated novels: "Ulysses." Then he disappeared...
Nigerian novelist Chimamanda Ngozi Adichie has been awarded the 2018 PEN Pinter prize. She was hailed by Harold Pinter's widow, the biographer Antonia Fraser, as a writer who embodies "those qualities of courage and outspokenness which Harold much admired".