The Rich Jerk - A Study in Anti-Marketing
I've always been fascinated by "anti-marketing", and how powerful its effect can be if done properly, so when I stumbled upon The Rich Jerk salesletter, I was immediately intrigued.
I'll admit, I'm one of those people who *never* reads a salesletter when I am considering buying something (I do read them when researching techniques, but that's another story), but from the moment I read The Rich Jerk's headline, I couldn't keep from reading the entire thing. Sure, in the back of my brain, I was telling myself that I was only reading it from a research perspective, and that I had no intention of actually purchasing the book. However, by the time I was halfway through the salesletter, I absolutely HAD to buy the ebook. Even if it was just the same rehashed old stuff, this guy deserved my money just for the education (and entertainment!) I got from his salesletter. My point here is that anti-marketing works very well if done right, and The Rich Jerk has done it extremely right
However, after reading the book, I'm pleasantly suprised! The Rich Jerk does indeed contain information that WILL assist you in making more money online?
His writing style is easy to follow, and perfectly understandable if you've been around the internet for a short time, but it is definately not for complete newbies (he does not, for example, take you step by step through registering a domain name or obtaining web hosting) - if you feel like you need any amount of hand-holding, this ebook is not for you.
In the first chaper, entitled "Creating an Affiliate Website that Sells Like Crazy", he covers building affiliate websites to earn commissions from the sales of other people's products. He starts by listing 13 affiliate sites and ranks them as "must join", "maybe join", and "join if [you are] bored". Once you've selected a product to sell, he goes through six specific writing strategies to use on your affiliate site to hook the reader and get them to click through on your affiliate link. He then gives you a complete sample "sales letter" (it's more like an article) with all of his strategies at work.
The third section in chaper one discusses offering rebates to your customers, but it's not just the same old "buy from me and I'll give you part of my affiliate fee back". Rich Jerk delves into specific ways to do refunds that will increase your bottom line as opposed to simply offering a rebate.
In the final section of chaper one, Rich Jerk writes about setting up pay-per-lead sites, where you get paid $10 or so for each person who provides you with his or her information (which you then pass on to a company which pays you for the lead.) I found this section to be a bit light on content, although there is enough there to get his point across. I think this is a technique that has not been explored in-depth by any of the mainstream internet marketing channels, and one that warrants further research.
Read the rest of our review of The Rich Jerk at www.netprofitreport.com/bsblog">The NetProfit Report
In a decision handed down by the U.S. Trade Representative Tuesday morning, Bibles and other religious books were not included on the first list of products imported from China that would be subjected to 10% tariffs starting September 1. Bible publishers were especially worried about the possibility of tariffs on Bibles made in China, since few printers outside of China have the capability of manufacturing Bibles.
Little, Brown, in conjunction with the estate of J.D. Salinger, announced plans to release e-book editions of Salinger's four works of fiction, marking the first time his books have been available in a digital format.
The release of the four books—The Catcher in the Rye, Nine Stories, Franny and Zooey, and Raise High the Roof Beam, Carpenters and Seymour—An Introduction—in e-book editions (with new cover designs) marks a continuing year-long centennial celebration of Salinger's acclaimed works of fiction.
A JRR Tolkien expert working on Amazon's forthcoming multi-series adaptation of Tolkien's work has claimed that Amazon has been refused permission by the estate to use the bulk of the plot from The Lord of the Rings in their $1bn adaptation (predicted to start production in 2020).
Tolkien scholar Tom Shippey, who is supervising the show's development, told German fansite Deutsche Tolkien that the estate has refused to allow the series to be set during any period other than the Second Age of Middle-earth. This means Amazon's adaptation will not cross over at all with events from the Third Age, which were dramatised in Peter Jackson's Oscar-winning trilogy in which the hobbit Frodo Baggins journeys to destroy the One Ring.
Spanning 3,441 years, the Second Age begins after the banishment of the dark lord Morgoth and ends with the first demise of Sauron, Morgoth's servant and the primary villain in The Lord of the Rings, at the hands of an alliance of elves and men.
In The Washington Post, eight black women share their thoughts on the life and work of Toni Morrison, including Michelle Obama:
"..For me and for so many others, Toni Morrison was that first crack in the levee — the one who freed the truth about black lives, sending it rushing out into the world. She showed us the beauty in being our full selves, the necessity of embracing our complications and contradictions. And she didn't just give us permission to share our own stories; she underlined our responsibility to do so. She showed how incomplete the world's narrative was without ours in it..."
Elliott Advisors has completed its purchase of Barnes & Noble. The acquisition was officially completed when more than 81% of B&N's shares were tendered by the August 6 deadline.
As a result of the deal, B&N becomes a private company controlled by the private equity firm Elliott Advisors, which also owns the U.K. bookstore chain Waterstones. As a result of the acquisition, for which Elliott paid $6.50 per share in a deal valued at $683 million, James Daunt, head of Waterstones, will run both the U.K. chain and B&N. B&N founder Len Riggio will have no formal role in company.
Toni Morrison, the 1993 Nobel laureate in literature, whose acclaimed, best-selling work explored black identity in America and in particular the experience of black women, died on Monday in the Bronx. She was 88.
Her death, at Montefiore Medical Center, was announced by her publisher, Alfred A. Knopf. A spokeswoman said the cause was complications of pneumonia. Ms. Morrison lived in Grand View-on-Hudson, N.Y.
President Trump announced yesterday afternoon that he is prepared to impose 10% tariffs on $300 billion worth of goods imported from China in retaliation for what he views as China's failure to follow through on promises to buy more agricultural products from the U.S. and to stop the flow of Fentanyl into the country. The tariffs would be imposed on September 1, and would cover a wide range of consumer products, including virtually all books.
The new tariff threat comes a little more than a month after Trump suspended plans to place 25% tariffs on the same group of products (referred to by the U.S. Trade Representative as List 4) after trade talks with China resumed...
The author of a bestselling Christian guide to relationships for young people has announced that his marriage is over and he has lost his faith.
Joshua Harris, whose biblical guide to relationships I Kissed Dating Goodbye sold nearly 1m copies around the world after it was published in 1997, has also apologized to LGBT+ people for contributing to a "culture of exclusion and bigotry".
Colin A. Palmer, a historian who broadened the understanding of the African diaspora, showing that the American slave trade was only one part of a phenomenon that spanned centuries and influenced cultures worldwide, died on June 20 in Kingston, Jamaica. He was 75.
More than a year after imposing a controversial four month "test" embargo on new release e-books in libraries from its Tor imprint, Macmillan announced today that it will now impose a two month embargo on library e-books across all of the company's imprints.
Under the publisher's new digital terms of sale for libraries, "library systems" will be now be allowed to purchase a single—that is, one—perpetual access e-book during the first eight weeks of publication for each new Macmillan release, at half price ($30). Additional copies will then be available at full price (generally $60 for new releases) after the eight-week window has passed. All other terms remain the same...
Macmillan is now the fourth Big Five publisher to change its terms for digital content in libraries in recent months—but its changes, and the views expressed by Macmillan CEO John Sargent, are by far the most unique and contentious of the group. In a July 25 memo (addressed to authors, illustrators, and agents), Sargent not only delivered the news of Macmillan's library e-book changes, he basically called out libraries for depressing author payments...