The Rich Jerk - A Study in Anti-Marketing


I've always been fascinated by "anti-marketing", and how powerful its effect can be if done properly, so when I stumbled upon The Rich Jerk salesletter, I was immediately intrigued.

I'll admit, I'm one of those people who *never* reads a salesletter when I am considering buying something (I do read them when researching techniques, but that's another story), but from the moment I read The Rich Jerk's headline, I couldn't keep from reading the entire thing. Sure, in the back of my brain, I was telling myself that I was only reading it from a research perspective, and that I had no intention of actually purchasing the book. However, by the time I was halfway through the salesletter, I absolutely HAD to buy the ebook. Even if it was just the same rehashed old stuff, this guy deserved my money just for the education (and entertainment!) I got from his salesletter. My point here is that anti-marketing works very well if done right, and The Rich Jerk has done it extremely right

However, after reading the book, I'm pleasantly suprised! The Rich Jerk does indeed contain information that WILL assist you in making more money online?

His writing style is easy to follow, and perfectly understandable if you've been around the internet for a short time, but it is definately not for complete newbies (he does not, for example, take you step by step through registering a domain name or obtaining web hosting) - if you feel like you need any amount of hand-holding, this ebook is not for you.

In the first chaper, entitled "Creating an Affiliate Website that Sells Like Crazy", he covers building affiliate websites to earn commissions from the sales of other people's products. He starts by listing 13 affiliate sites and ranks them as "must join", "maybe join", and "join if [you are] bored". Once you've selected a product to sell, he goes through six specific writing strategies to use on your affiliate site to hook the reader and get them to click through on your affiliate link. He then gives you a complete sample "sales letter" (it's more like an article) with all of his strategies at work.

The third section in chaper one discusses offering rebates to your customers, but it's not just the same old "buy from me and I'll give you part of my affiliate fee back". Rich Jerk delves into specific ways to do refunds that will increase your bottom line as opposed to simply offering a rebate.

In the final section of chaper one, Rich Jerk writes about setting up pay-per-lead sites, where you get paid $10 or so for each person who provides you with his or her information (which you then pass on to a company which pays you for the lead.) I found this section to be a bit light on content, although there is enough there to get his point across. I think this is a technique that has not been explored in-depth by any of the mainstream internet marketing channels, and one that warrants further research.

Read the rest of our review of The Rich Jerk at www.netprofitreport.com/bsblog">The NetProfit Report


MORE RESOURCES:
Denis Johnson, the award-winning fiction writer, poet, and playwright whose best-known and most influential work, the story collection Jesus' Son, turned 25 this year, has died. He was 67. The cause of his death has not been disclosed.

Jean Fritz, an award-winning writer whose work helped transform historical biographies for children from leaden recitals of battles and dates into warm, human narratives full of quirks and crotchets and satisfyingly strange facts, died on Sunday at her home in Sleepy Hollow, N.Y. She was 101.

The author of more than four dozen books, Mrs. Fritz was known in particular for her biographies of many of the signal figures of 18th- and 19th-century American history.

America's libraries got a major boost this week on Capitol Hill as a group of leading publishing, information, software, and other businesses unveiled an organized effort to advocate for federal library funding. The move comes in response to the Trump administration's proposal to eliminate virtually all federal library funding, and the agency that distributes those funds to all 50 states.

Margarita Engle has been named the Young People's Poet Laureate by the Poetry Foundation. Awarded every two years, the $25,000 laureate title is given to a living writer in recognition of a career devoted to writing exceptional poetry for young readers. The laureate advises the Poetry Foundation on matters relating to young people's literature.

Suite Française, adapted from the bestselling book by Irene Nemirovsky will premiere on the Lifetime network May 22.

Represented by the Pacific Legal Foundation, Book Passage--with stores in Corte Madera, Sausalito and San Francisco, Calif.--and co-owner Bill Petrocelli have filed suit against a state law that, the plaintiffs say, "will make it extremely risky, if not impossible, for stores to sell autographed books or host author events."

Petrocelli said that the law's "expensive mandates--with voluminous reporting requirements and draconian penalties--create a nightmare for independent booksellers that thrive on author events and book signings. Consumers will also suffer. The tradition of author events at bookstores, with opportunities for direct interaction between writers and readers, will be shattered. The cost of record-keeping and major liability threaten to make book signings impossible, and stores such as mine do not want to engage in the massive intrusion on customer privacy that is mandated by the law's reporting rules."

Several publishers and authors organizations have officially joined the many book world people criticizing Amazon's new policy allowing third-party booksellers to "bid" for the primary spot in buy buttons.

A statement from the Authors Guild called the move "deeply disturbing" and said it "has the potential to decimate authors' and publishers' earnings from many books, especially backlist books." It noted, too, that the policy might be connected with Amazon's desire to force publishers to use its print-on-demand services, if POD availability will essentially guarantee a top spot on buy buttons. Such an arrangement, the Guild wrote, "looks an awful lot like a 'tying' arrangement under the antitrust law."

The statement concluded: "Amazon has already done enough damage in the book industry. It has devalued books by setting the price and consumer expectations for e-books and hard copy books artificially low, even taking a loss to do so. And it extracts an unreasonable fee from the sale of any book through its site, as compared to the services it provides, and charges extra for things it calls 'marketing services,' such as making a book discoverable on its site. Amazon gets away with this because it has monopoly and monopsony power over the retail book industry. Without a fair and open publishing marketplace, publishers will soon lose the ability to invest in the books that advance our knowledge and culture."

A new program from Amazon is drawing a range of reactions from those across the publishing industry, from fear to downright anger. The e-tailer has started allowing third-party book re-sellers to "win" buy buttons on book pages. The program, publishers, agents, and authors allege, is discouraging customers from buying new books, negatively affecting sales and revenue.

Once every 10 years Granta issues a special issue focused on new American fiction, "showcasing the young novelists deemed to be the best of their generation--writers of remarkable achievement and promise, still in their twenties and thirties."

It's Best of Young American Novelists of 2017 list includes "21 outstanding writers who capture the preoccupations of modern America." The authors are: Jesse Ball, Halle Butler, Emma Cline, Joshua Cohen, Mark Doten, Jen George, Rachel B Glaser, Lauren Groff, Yaa Gyasi, Garth Risk Hallberg, Greg Jackson, Sana Krasikov, Catherine Lacey, Ben Lerner, Karan Mahajan, Anthony Marra, Dinaw Mengestu, Ottessa Moshfegh, Chinelo Okparanta, Esmé Weijun Wang, and Claire Vaye Watkins.

Robert M. Pirsig, author of Zen and the Art of Motorcycle Maintenance: An Inquiry into Values, died yesterday at age 88.

First published in 1974 by William Morrow, the book was a spectacularly popular philosophy book that was loosely autobiographical, tracing a father-son motorcycle trip and flashbacks to a period in which the author was diagnosed as schizophrenic. Its thesis was that quality is the basis of reality, and that this understanding unifies most East Asian and Western thought. Pirsig called this system of thought the Metaphysics of Quality.

thatware.org ©