The Rich Jerk - A Study in Anti-Marketing
I've always been fascinated by "anti-marketing", and how powerful its effect can be if done properly, so when I stumbled upon The Rich Jerk salesletter, I was immediately intrigued.
I'll admit, I'm one of those people who *never* reads a salesletter when I am considering buying something (I do read them when researching techniques, but that's another story), but from the moment I read The Rich Jerk's headline, I couldn't keep from reading the entire thing. Sure, in the back of my brain, I was telling myself that I was only reading it from a research perspective, and that I had no intention of actually purchasing the book. However, by the time I was halfway through the salesletter, I absolutely HAD to buy the ebook. Even if it was just the same rehashed old stuff, this guy deserved my money just for the education (and entertainment!) I got from his salesletter. My point here is that anti-marketing works very well if done right, and The Rich Jerk has done it extremely right
However, after reading the book, I'm pleasantly suprised! The Rich Jerk does indeed contain information that WILL assist you in making more money online?
His writing style is easy to follow, and perfectly understandable if you've been around the internet for a short time, but it is definately not for complete newbies (he does not, for example, take you step by step through registering a domain name or obtaining web hosting) - if you feel like you need any amount of hand-holding, this ebook is not for you.
In the first chaper, entitled "Creating an Affiliate Website that Sells Like Crazy", he covers building affiliate websites to earn commissions from the sales of other people's products. He starts by listing 13 affiliate sites and ranks them as "must join", "maybe join", and "join if [you are] bored". Once you've selected a product to sell, he goes through six specific writing strategies to use on your affiliate site to hook the reader and get them to click through on your affiliate link. He then gives you a complete sample "sales letter" (it's more like an article) with all of his strategies at work.
The third section in chaper one discusses offering rebates to your customers, but it's not just the same old "buy from me and I'll give you part of my affiliate fee back". Rich Jerk delves into specific ways to do refunds that will increase your bottom line as opposed to simply offering a rebate.
In the final section of chaper one, Rich Jerk writes about setting up pay-per-lead sites, where you get paid $10 or so for each person who provides you with his or her information (which you then pass on to a company which pays you for the lead.) I found this section to be a bit light on content, although there is enough there to get his point across. I think this is a technique that has not been explored in-depth by any of the mainstream internet marketing channels, and one that warrants further research.
Read the rest of our review of The Rich Jerk at www.netprofitreport.com/bsblog">The NetProfit Report
Andrew Sean Greer's novel Less and James Forman Jr.'s book Locking Up Our Own: Crime and Punishment in Black America are among the 2018 Pulitzer Prize winners, each of whom receives $15,000.
Pulitzer-watchers see Less as a surprise win given that it was not prominent on other award nomination and "best of year" lists.
Three judges for the Nobel literature prize have resigned. Klas Ostergren, Kjell Espmark and Peter Englund released statements or letters Friday to Swedish media but gave few details. Englund wrote in a letter to the tabloid Aftonbladet that his decision was linked to the Swedish academy's decision late last year to cut ties with the head of a Stockholm cultural center who was accused of sexual misconduct. The academy asked a law firm to investigate what influence the man, whom it did not name, had on the academy.
UK bookstore chain Waterstones will likely be sold to hedge fund Elliott Advisors by the end of April, the end of the store's fiscal year, according to the Bookseller, which cited "a source with knowledge of the situation." Neither Waterstones nor Elliott Advisors has commented on the report.
Elliott Advisors is the U.K. arm of Elliott Management Corp., the investment management firm headed by Paul Singer, known for an interest in companies with heavy debt, for his financial support of the Republican Party and for his support of LGBTQ rights. Elliott Advisors is run by Singer's son Gordon Singer.
A new report from the American Booksellers Association (ABA) and Civic Economics reveals the continuing and increasing loss of jobs and essential state and municipal revenue as a result of the growing retail dominance of Amazon.com. The report documents both Amazon's sales and, for the first time, the explosive growth of sales through its third-party Marketplace from 2014 to 2016. And the report makes clear that Amazon's sales tax avoidance strategy has continued despite well-publicized agreements with American states.
Joan Silber has won the PEN/Faulkner Award for her novel Improvement (which won the NBCC Award last month.)
All five finalists (Silber, Hernán Díaz, Samantha Hunt, Achy Obejas and Jesmyn Ward) will read from their work at the ceremony on May 5 at the Folger Shakespeare Library in Washington. Silber will receive $15,000; the other finalists will each receive $5,000.
When U.S. booksellers celebrate Independent Bookstore Day on April 28, their neighbors to the north will be taking part in Canadian Independent Bookstore Day, a "new look" version of Authors for Indies Day, which was launched in 2015 and had announced last fall that significant changes were in the works. Beginning this year, the Retail Council of Canada has adopted the project and renamed it Canadian Independent Bookstore Day.
The winners of the Anisfield-Wolf Book Awards for "literature that confronts racism and examines diversity" are:
Fiction: Sing, Unburied, Sing, by Jesmyn Ward
Nonfiction: Bunk, by Kevin Young
Poetry: In the Language of My Captor, by Shane McCrae
Lifetime Achievement: N. Scott Momaday
Anita Shreve, author of 20 books including The Pilot's Wife and The Weight of Water, died of cancer Thursday at home in southern New Hampshire, she was 71. She had announced her illness almost a year ago,writing on Facebook: "This is a hard post to write. I have so been looking forward to going on book tour for my new novel, The Stars are Fire, and had hoped to meet many of you on my travels."
Jacqueline Woodson, author of 30 books including the National Book Prize winner Brown Girl Dreaming (a memoir of her childhood written in verse) has won The Astrid Lindgren Memorial Award, the world's largest prize for children's writing. She will receive five million Swedish krona ($600,000) at a ceremony on 28 May in Stockholm.
Librarian of Congress Carla Hayden has appointed Tracy K. Smith to serve a second term as the nation's 22nd poet laureate. During her second year, Smith plans to expand her outreach efforts to rural communities and unveil a new anthology to be published in the fall.