The Rich Jerk - A Study in Anti-Marketing
I've always been fascinated by "anti-marketing", and how powerful its effect can be if done properly, so when I stumbled upon The Rich Jerk salesletter, I was immediately intrigued.
I'll admit, I'm one of those people who *never* reads a salesletter when I am considering buying something (I do read them when researching techniques, but that's another story), but from the moment I read The Rich Jerk's headline, I couldn't keep from reading the entire thing. Sure, in the back of my brain, I was telling myself that I was only reading it from a research perspective, and that I had no intention of actually purchasing the book. However, by the time I was halfway through the salesletter, I absolutely HAD to buy the ebook. Even if it was just the same rehashed old stuff, this guy deserved my money just for the education (and entertainment!) I got from his salesletter. My point here is that anti-marketing works very well if done right, and The Rich Jerk has done it extremely right
However, after reading the book, I'm pleasantly suprised! The Rich Jerk does indeed contain information that WILL assist you in making more money online?
His writing style is easy to follow, and perfectly understandable if you've been around the internet for a short time, but it is definately not for complete newbies (he does not, for example, take you step by step through registering a domain name or obtaining web hosting) - if you feel like you need any amount of hand-holding, this ebook is not for you.
In the first chaper, entitled "Creating an Affiliate Website that Sells Like Crazy", he covers building affiliate websites to earn commissions from the sales of other people's products. He starts by listing 13 affiliate sites and ranks them as "must join", "maybe join", and "join if [you are] bored". Once you've selected a product to sell, he goes through six specific writing strategies to use on your affiliate site to hook the reader and get them to click through on your affiliate link. He then gives you a complete sample "sales letter" (it's more like an article) with all of his strategies at work.
The third section in chaper one discusses offering rebates to your customers, but it's not just the same old "buy from me and I'll give you part of my affiliate fee back". Rich Jerk delves into specific ways to do refunds that will increase your bottom line as opposed to simply offering a rebate.
In the final section of chaper one, Rich Jerk writes about setting up pay-per-lead sites, where you get paid $10 or so for each person who provides you with his or her information (which you then pass on to a company which pays you for the lead.) I found this section to be a bit light on content, although there is enough there to get his point across. I think this is a technique that has not been explored in-depth by any of the mainstream internet marketing channels, and one that warrants further research.
Read the rest of our review of The Rich Jerk at www.netprofitreport.com/bsblog">The NetProfit Report
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The Hogwarts universe is set to expand by an additional two new Harry Potter books, published by Bloomsbury in the UK (and presumably Scholastic in the USA) in conjunction with a British Library event, in celebration of the 20th anniversary of the series.
The library exhibition titled, "A History of Magic," featuring the two books will be open from October 2017 to February 2018.
The books, both by the British Library, include unseen sketches and manuscript pages from author J.K. Rowling, magical illustrations from Jim Kay and artifacts from the archives at the library.
J.K. Rowling, in a statement on the Pottermore website, called A History of Magic an "adult edition" and Harry Potter A Journey Through A History of Magic "a family edition for younger readers."
As a part of the celebration of its centennial this year, the Women's National Book Association has awarded the WNBA Second Century Prize to the Little Free Library. The award, which carries a $5,000 grant, honors "an organization that supports the power of reading, past, present, and into the future,"
The Little Free Library, a nonprofit organization that promotes reading for all ages, but especially children, by building free book exchanges.
Founded in 2009 in Hudson, Wis., by Todd Bol to honor his mother, a schoolteacher, the Little Free Library promotes the building of free book exchanges. There are now more than 50,000 registered Little Free Libraries worldwide, in all 50 states and 70 countries.
The budget battle is kicking up again in Washington, but this time with a note of optimism for libraries and library supporters. Last week, a House Appropriations subcommittee voted to recommend level funding for libraries in FY2018, which would mean roughly $231 million for the Institute of Museum and Library Services (IMLS), $183 million for the Library Services and Technology Act, and $27 million for the Innovative Approaches to Literacy (IAL) program.
The vote comes after President Trump in May doubled down on his call to eliminate IMLS and virtually all federal funding for libraries, as well as a host of other vital agencies.
By his own admission, the novelist Junot Díaz is an agonizingly slow writer and a chronic procrastinator. Over the past two-plus decades, he has published just three books: two short-story collections and his 2007 novel, The Brief Wondrous Life of Oscar Wao, which won the Pulitzer Prize.
But even by Mr. Díaz's glacial standards, his latest book, Islandborn (March 2018, Dial Books), will be long overdue about 20 years past deadline. And it's a mere 48 pages long.
According to the New York Times, Islandborn "engages with many of the same themes that Mr. Díaz has wrestled with in his fiction: immigration and identity, the weight of collective memory, and feelings of displacement and belonging." ...
This year's International Thriller Writers' annual awards have been presented to:
Hardcover: Before the Fall
, Noah Hawley
First Novel: The Drifter
, Nicholas Petrie
Paperback Original: The Body Reader
, Anne Frasier
eBook Original: Romeo's Way
, James Scott Bell
Liu Xiaobo, the renegade Chinese intellectual who kept vigil at Tiananmen Square in 1989 to protect protesters from encroaching soldiers, promoted a pro-democracy charter that brought him a lengthy prison sentence and was awarded the Nobel Peace Prize while locked away, died under guard in a hospital on Thursday. He was 61.
(Liu Xiaobo is pronounced approximately Lee-O shau-BO. Liu is his family name, Xiaobo his given name. The first syllable of Xiaobo rhymes with now.)
For the 50th anniversary of the Beatles' Yellow Submarine, the Apple Corporation is authorizing a comic book adaptation of the classic film with Titan Comics. The book is slated for release in 2018.
In a move that had been expected, Bertelsmann has increased its stake in Penguin Random House. After the deal is completed in September, Bertelsmann will have a 75% share of PRH with Pearson controlling the remaining 25%.
Spencer Johnson, a onetime physician and children's book author, whose best-selling books on business management, including "The One-Minute Manager" and "Who Moved My Cheese?," sold millions of copies and inspired a cult-like following, died July 3 at a hospital in Encinitas, Calif. He was 78.