The Rich Jerk - A Study in Anti-Marketing
I've always been fascinated by "anti-marketing", and how powerful its effect can be if done properly, so when I stumbled upon The Rich Jerk salesletter, I was immediately intrigued.
I'll admit, I'm one of those people who *never* reads a salesletter when I am considering buying something (I do read them when researching techniques, but that's another story), but from the moment I read The Rich Jerk's headline, I couldn't keep from reading the entire thing. Sure, in the back of my brain, I was telling myself that I was only reading it from a research perspective, and that I had no intention of actually purchasing the book. However, by the time I was halfway through the salesletter, I absolutely HAD to buy the ebook. Even if it was just the same rehashed old stuff, this guy deserved my money just for the education (and entertainment!) I got from his salesletter. My point here is that anti-marketing works very well if done right, and The Rich Jerk has done it extremely right
However, after reading the book, I'm pleasantly suprised! The Rich Jerk does indeed contain information that WILL assist you in making more money online?
His writing style is easy to follow, and perfectly understandable if you've been around the internet for a short time, but it is definately not for complete newbies (he does not, for example, take you step by step through registering a domain name or obtaining web hosting) - if you feel like you need any amount of hand-holding, this ebook is not for you.
In the first chaper, entitled "Creating an Affiliate Website that Sells Like Crazy", he covers building affiliate websites to earn commissions from the sales of other people's products. He starts by listing 13 affiliate sites and ranks them as "must join", "maybe join", and "join if [you are] bored". Once you've selected a product to sell, he goes through six specific writing strategies to use on your affiliate site to hook the reader and get them to click through on your affiliate link. He then gives you a complete sample "sales letter" (it's more like an article) with all of his strategies at work.
The third section in chaper one discusses offering rebates to your customers, but it's not just the same old "buy from me and I'll give you part of my affiliate fee back". Rich Jerk delves into specific ways to do refunds that will increase your bottom line as opposed to simply offering a rebate.
In the final section of chaper one, Rich Jerk writes about setting up pay-per-lead sites, where you get paid $10 or so for each person who provides you with his or her information (which you then pass on to a company which pays you for the lead.) I found this section to be a bit light on content, although there is enough there to get his point across. I think this is a technique that has not been explored in-depth by any of the mainstream internet marketing channels, and one that warrants further research.
Read the rest of our review of The Rich Jerk at www.netprofitreport.com/bsblog">The NetProfit Report
Prolific author William E. Butterworth III, who wrote under the name W.E.B. Griffin, has died aged 89.
The writer Andrea Levy, who explored the experience of Jamaican British people in a series of novels over 20 years has died, aged 62, from cancer.
After starting to write as a hobby in her early 30s, Levy published three novels in the 1990s that brought her positive reviews and steady sales. But her fourth novel, Small Island, launched her into the literary big league, winning the 2004 Orange prize, the Whitbread book of the year and the Commonwealth Writers' prize, selling more than 1m copies around the world and inspiring a 2009 BBC adaptation.
Betty Ballantine, half of a groundbreaking husband-and-wife publishing team that helped invent the modern paperback and vastly expand the market for science fiction and other genres through such blockbusters as "The Hobbit" and "Fahrenheit 451," has died aged 99.
She was just 20 and attending school in England, in 1939, when she met and married 23-year-old Ian Ballantine, an American at the London School of Economics. Using a $500 wedding gift from Betty's father, the Ballantines started out as importers of Penguin paperbacks from England and founded two enduring imprints: Bantam Books and Ballantine Books, both now part of Penguin Random House.
In 1988 the 14th novel by a little-known 63-year-old British author was published in New York. The Shell Seekers, the 500-page story of a woman, Penelope Keeling, looking back on her life and loves during the second world war, took the US by storm.
The New York Times reviewer wrote: "Rosamunde Pilcher, where have you been all my life?" It sat in the bestseller list for 49 weeks in hardback and then tipped Tom Wolfe off the No 1 spot in paperback. The Shell Seekers was translated into more than 40 languages, selling around 10m copies.
Pilcher, who has died aged 94, wrote completely absorbing page-turners, taking what was called "romantic fiction" to an altogether higher, wittier level...
Dan Mallory, who writes under the name A. J. Finn, went to No. 1 with his début thriller, "The Woman in the Window." His life contains even stranger twists.
JD Salinger's son has confirmed for the first time that the late author of The Catcher in the Rye wrote a significant amount of work that has never been seen, and that he and his father's widow are "going as fast as we freaking can" to get it ready for publication.
Salinger died in 2010, leaving behind a small but perfectly formed body of published work that has not been added to since 1965's New Yorker story, "Hapworth 16, 1924." Rumors have circulated for years that the creator of one of the 20th century's most enduring characters, Holden Caulfield, continued to write over the ensuing decades he spent in the New Hampshire village of Cornish, far from public view.
In an exclusive interview with the Guardian, his son Matt Salinger has finally revealed, definitively, that his father never stopped writing and that "all of what he wrote will at some point be shared."
One of the biggest stars to come out of the World Economic Forum in Davos, Switzerland, last week wasn't a CEO or a head of state or a venture capitalist. It was Rutger Bregman, a Dutch journalist and historian, who used his speaking time at the conference to lambaste the rich attendees for failing to talk about the one thing we know could fight wealth inequality: raising taxes for the kind of people who go to Davos.
The winner of Australia's richest literary prize did not attend the ceremony. His absence was not by choice.
Behrouz Boochani, whose debut book won both the Aus$25,000 non-fiction prize at the Victorian premier's literary awards and the Aus$100,000 Victorian prize for literature on Thursday night, is not allowed into Australia.
The Kurdish Iranian writer is an asylum seeker who has been kept in purgatory on Manus Island in Papua New Guinea for almost six years, first behind the wire of the Australian offshore detention centre, and then in alternative accommodation on the island.
Now his book No Friend But the Mountains – composed one text message at a time from within the detention centre – has been recognised by a government from the same country that denied him access and locked him up.
The Cut Out Girl by Bart van Es has won the overall Costa Book Award, with the judges declaring it, "the hidden gem of the year."
This biography tells the true story of a young Jewish girl in Holland during World War II, who hides from the Nazis in the homes of an underground network of foster families, one of them the author's grandparents.
Steve Cavendish, a former editor of the Nashville Scene and Washington City Paper, writes about the dire state of local newspapers, and his hopes that his new venture, to relaunch the Nashville Banner online as a nonprofit, will provide a model that will revitalize local media:
Wednesday was a bloodbath for journalists. BuzzFeed said it would lay off 15 percent of its employees, and Verizon Media announced it would cut 7 percent from its newsrooms at HuffPost, AOL and Yahoo. Worst of all, a wave of layoffs tore through Gannett newsrooms across the country that day, hitting staffs that had already been thinned by years of nearly annual cuts. In December, Gannett's USA Today Network president, Maribel Wadsworth, told her employees that the nation's largest-circulation newspaper chain "will be a smaller company" in the future and, well, the future is now. Wadsworth is facing a lot of pressures: Print revenue is down, digital and mobile revenue aren't nearly enough, and now a hedge fund promising even deeper cuts wants to acquire the company. If the future of corporate news operations looks bleak, that's because it is.
In Tennessee, we've been watching the slow-motion destruction of our news institutions under Gannett for a few decades now, and the idea that things are about to get even worse is appalling. As badly as the country needs strong coverage of national news these days, the local news landscape is important, too. And what happened here mirrors what's already happened in city after city.