The Rich Jerk - A Study in Anti-Marketing


I've always been fascinated by "anti-marketing", and how powerful its effect can be if done properly, so when I stumbled upon The Rich Jerk salesletter, I was immediately intrigued.

I'll admit, I'm one of those people who *never* reads a salesletter when I am considering buying something (I do read them when researching techniques, but that's another story), but from the moment I read The Rich Jerk's headline, I couldn't keep from reading the entire thing. Sure, in the back of my brain, I was telling myself that I was only reading it from a research perspective, and that I had no intention of actually purchasing the book. However, by the time I was halfway through the salesletter, I absolutely HAD to buy the ebook. Even if it was just the same rehashed old stuff, this guy deserved my money just for the education (and entertainment!) I got from his salesletter. My point here is that anti-marketing works very well if done right, and The Rich Jerk has done it extremely right

However, after reading the book, I'm pleasantly suprised! The Rich Jerk does indeed contain information that WILL assist you in making more money online?

His writing style is easy to follow, and perfectly understandable if you've been around the internet for a short time, but it is definately not for complete newbies (he does not, for example, take you step by step through registering a domain name or obtaining web hosting) - if you feel like you need any amount of hand-holding, this ebook is not for you.

In the first chaper, entitled "Creating an Affiliate Website that Sells Like Crazy", he covers building affiliate websites to earn commissions from the sales of other people's products. He starts by listing 13 affiliate sites and ranks them as "must join", "maybe join", and "join if [you are] bored". Once you've selected a product to sell, he goes through six specific writing strategies to use on your affiliate site to hook the reader and get them to click through on your affiliate link. He then gives you a complete sample "sales letter" (it's more like an article) with all of his strategies at work.

The third section in chaper one discusses offering rebates to your customers, but it's not just the same old "buy from me and I'll give you part of my affiliate fee back". Rich Jerk delves into specific ways to do refunds that will increase your bottom line as opposed to simply offering a rebate.

In the final section of chaper one, Rich Jerk writes about setting up pay-per-lead sites, where you get paid $10 or so for each person who provides you with his or her information (which you then pass on to a company which pays you for the lead.) I found this section to be a bit light on content, although there is enough there to get his point across. I think this is a technique that has not been explored in-depth by any of the mainstream internet marketing channels, and one that warrants further research.

Read the rest of our review of The Rich Jerk at www.netprofitreport.com/bsblog">The NetProfit Report


MORE RESOURCES:
Peter Mayle, author of A Year in Provence and other books including a series of crime novels, died on Thursday at a hospital near his home in Southern France.

Henry Holt's efforts to rush more copies of Fire and Fury to stores appears to have partly met demand for the book. According to NPD BookScan, which tracks 80% to 85% of print sales, Michael Wolff's tell-all book about the Trump White House sold 191,838 copies in its first full week on sale - the week ended January 14. This made it the biggest selling title of the week by a wide margin.

Despite this, Holt still has a long way to go to meet demand for the book which received 1.4 million orders last week.

Margaret Atwood, Junot Díaz, Lauren Graham John Irving, Bill T. Jones, Devon Kennard, Gayle King, Diane Lane, George R. R. Martin, Lesley Stahl and Many more will lend their voices to PBS' "The Great American Read."

The Great American Read, a new eight-part television competition and nationwide campaign created in partnership with the production company Nutopia, aims to explore the power of books and the joy of reading through the lens of America's 100 best-loved novels, as voted on by the public. PBS will also partner with top literary organizations and its nearly 350 member stations nationwide to extend the reach of The Great American Read to every community.

The Show will launch with a two-hour special event on Tuesday, May 22, 2018, at 8 p.m. on PBS stations.

PEN America is honoring Stephen King with its Literary Service Award at its annual literary gala in New York City on May 22. The award is given to "a critically-acclaimed writer whose body of work helps us understand and interpret the human condition, engendering empathy and imagination in even the darkest hours."

PEN America has also named as its annual Publisher Honoree Carolyn Reidy, president and CEO of Simon & Schuster. The organization said that "under her leadership, Simon & Schuster has published many acclaimed and award-winning works of lasting cultural significance, has greatly expanded its publishing activities in international territories, and has been an industry leader in finding new audiences through digital capabilities.

Canadian author Margaret Atwood is facing a social media backlash after voicing concerns about the #MeToo movement and calling for due process in the case of a former university professor accused of sexual misconduct.

J.D. Vance, who gained national recognition for his 2016 book, "Hillbilly Elegy," is seriously considering running in Ohio's key senate race, an adviser to Vance told CNN on Wednesday. This comes after Senate Majority Leader Mitch McConnell spoke with Vance about his run, according to sources with knowledge of the call, offering the author advice on what he could expect from a potential bid.

While many have lamented the lost art of reading in our social media-driven world, few have actually tried to do anything about it. Short Édition is the exception. In 2011, the Grenoble, France-based startup began installing short story-dispensing vending machines in some of the country's most popular public spaces, beginning with Paris's Charles de Gaulle Airport. And now they've made their way to America.

The New York Times offers inspiration to many authors, with a short article pointing out that crime novelist Sue Grafton (who died in late December) did not break into the bestseller lists until her sixth book, "F is For Fugitive" cracked the paperback bestseller list in 1990. After that she went from strength to strength with 10 of the books, starting with "L is For Lawless" debuting at No. 1.

Intense demand for Fire & Fury has caught its publisher, Henry Holt, off guard as the Macmillan imprint scrambles to get copies into the marketplace.

Gauging a book's traction in the marketplace and setting its print run is, arguably, one of the trickiest aspects of the publishing process. And Holt, in this instance, underestimated demand significantly.

Although Holt is reordering as fast as it can the worry is that it may lose sales because of the current unavailability of the book. Competition is also coming. Two other books are due to publish next week--David Cay Johnston's It's Even Worse Than You Think (Simon & Schuster) and David Frum's Trumpocracy (HarperCollins)--are set to hit stores on January 16.

The new year has already proven unpleasant for President Trump, who has been shaken by a forthcoming tell-all about his White House. Michael Wolff's "Fire and Fury: Inside the White House", which is slated to be released by Holt next week, has shot up the charts on Amazon and driven the President to take to Twitter with angry pronouncements about former members of his inner circle.

thatware.org ©