The Rich Jerk - A Study in Anti-Marketing


I've always been fascinated by "anti-marketing", and how powerful its effect can be if done properly, so when I stumbled upon The Rich Jerk salesletter, I was immediately intrigued.

I'll admit, I'm one of those people who *never* reads a salesletter when I am considering buying something (I do read them when researching techniques, but that's another story), but from the moment I read The Rich Jerk's headline, I couldn't keep from reading the entire thing. Sure, in the back of my brain, I was telling myself that I was only reading it from a research perspective, and that I had no intention of actually purchasing the book. However, by the time I was halfway through the salesletter, I absolutely HAD to buy the ebook. Even if it was just the same rehashed old stuff, this guy deserved my money just for the education (and entertainment!) I got from his salesletter. My point here is that anti-marketing works very well if done right, and The Rich Jerk has done it extremely right

However, after reading the book, I'm pleasantly suprised! The Rich Jerk does indeed contain information that WILL assist you in making more money online?

His writing style is easy to follow, and perfectly understandable if you've been around the internet for a short time, but it is definately not for complete newbies (he does not, for example, take you step by step through registering a domain name or obtaining web hosting) - if you feel like you need any amount of hand-holding, this ebook is not for you.

In the first chaper, entitled "Creating an Affiliate Website that Sells Like Crazy", he covers building affiliate websites to earn commissions from the sales of other people's products. He starts by listing 13 affiliate sites and ranks them as "must join", "maybe join", and "join if [you are] bored". Once you've selected a product to sell, he goes through six specific writing strategies to use on your affiliate site to hook the reader and get them to click through on your affiliate link. He then gives you a complete sample "sales letter" (it's more like an article) with all of his strategies at work.

The third section in chaper one discusses offering rebates to your customers, but it's not just the same old "buy from me and I'll give you part of my affiliate fee back". Rich Jerk delves into specific ways to do refunds that will increase your bottom line as opposed to simply offering a rebate.

In the final section of chaper one, Rich Jerk writes about setting up pay-per-lead sites, where you get paid $10 or so for each person who provides you with his or her information (which you then pass on to a company which pays you for the lead.) I found this section to be a bit light on content, although there is enough there to get his point across. I think this is a technique that has not been explored in-depth by any of the mainstream internet marketing channels, and one that warrants further research.

Read the rest of our review of The Rich Jerk at www.netprofitreport.com/bsblog">The NetProfit Report


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Anna Burns won the 2018 Man Booker Prize for her third novel, Milkman. Burns, 56, is the first writer from Northern Ireland to win the Booker. She accepted the prize tonight at a lavish ceremony in London.

Burns's dark, experimental novel is about a bookish 18-year-old girl caught up in the Troubles in Northern Ireland. Originally set to be published in the United States next fall, Graywolf Press announced tonight that Milkman will be released on Dec. 11.

The New Academy Prize in Literature 2018 has been awarded to Guadeloupean author Maryse Condé. She is the author of about 20 novels, including I, Tituba, Black Witch of Salem; Tales from the Heart: True Stories from My Childhood; Windward Heights; Victoire: My Mother's Mother; and Who Slashed Celanire's Throat?

The New Academy Prize in Literature was created earlier this year by more than 100 Swedish writers, actors, journalists and other cultural figures in response to the Swedish Academy's decision not to award a 2018 Nobel Prize in Literature in the wake of a highly-publicized scandal. The New Academy will be dissolved in December.

A spate of global phishing scams attempting to access agencies' and publishers' manuscripts and other sensitive information prompted Penguin Random House North America to issue an urgent warning to all staff.

The PRH email was circulated with the subject line "Important: New Phishing Alert" and reads: "We have recently seen an increase in attempts to steal our manuscripts. This has occurred in multiple locations across the globe. The individuals attempting to access these manuscripts have a sophisticated understanding of our business. We need to protect ourselves from these threats."

The Bookseller understands PRH UK has been similarly targeted, with fraudsters posing as literary agents and foreign-rights staff from seemingly legitimate email addresses. Other houses have also been affected. Pan Macmillan revealed it had also been targeted by scammers trying to access manuscripts, and has issued an internal briefing to staff. The head of another global publisher said that while there have long been scams targeting confidential information such as contracts, seeking manuscripts is a new development.

The deadline is approaching to cast votes for the USA's best-loved novel. To date, more than 3.8 million votes have been cast.

Organizers of The Great American Read have released a Top 10 list of the leading candidates. The winning book will be revealed in the "Grand Finale" episode on October 23 on PBS stations nationwide.

Viewers can vote for their favorite titles each day through October 18 via Facebook, Twitter, text and phone. Click the link below for full details.

The Top Ten are:
• Charlotte's Web
• Chronicles of Narnia series
• Gone with the Wind
• Harry Potter series
• Jane Eyre
• Little Women
• Lord of the Rings series
• Outlander series
• Pride and Prejudice
• To Kill a Mockingbird

The number of self-published books topped the 1 million mark for the first time in 2017, according to Bowker's annual report on the number of ISBNs that were issued to self-published authors. The total number of ISBNs issued last year rose 28% over 2016, to 1,009,188.

It is important to note that these figures represent book editions not book titles - for example, a book that is published in three different formats (say hardcover, paperback and audio), would count for three ISBNs.

The gain was due entirely to the increase in the number of print ISBNs issued by Bowker last year: 879,587, an increase of 38% over 2016. The number of ISBNs issued for e-books released by self-published authors fell 13% from 2016, to 129,601.

While Bowker noted that the 2017 decline is the third consecutive year the number of ISBNs issued for e-books fell, the drop is more likely due to authors moving to Amazon's KDP self-publishing platform than an overall decline in the number e-books that were self-published last year. Because KDP uses Amazon's own ASIN identifiers rather than the industry standard ISBNs, KDP's titles do not appear in the Bowker data. Amazon does not disclose the number of KDP titles that it releases annually.

The finalists for the National Book Award are in, and this year, there's more of them than ever before.

For 2018, the National Book Foundation has added a new category for translated literature, in what seems to be an attempt to push back against the idea that Americans don't read books from other countries. It doesn't spotlight only unfamiliar names, though: The finalists in this category include Trick, translated by Namesake author Jhumpa Lahiri, who has written extensively about her decision to begin reading and writing in Italian after years of being celebrated for her beautiful English sentences.

Handbags, briefcases and ties can be checked out for up to three weeks at a time at the Riverside branch of the New York Public Library, as part of a pilot program dreamed up by Michelle Lee, a young adult librarian...

Johns Hopkins University just announced that the school will name a new research building after Henrietta Lacks, the "mother of modern medicine" whose cancer cells revolutionized medical research--and whose story came to the public's attention through Rebecca Skloot's 2010 nonfiction work, The Immortal Life of Henrietta Lacks.

"Through her life and her immortal cells, Henrietta Lacks made an immeasurable impact on science and medicine that has touched countless lives around the world," Johns Hopkins President Ronald Daniels said during the university's 9th annual Henrietta Lacks Memorial Lecture on Saturday.

Amazon's minimum-wage increase for its hourly workers comes with a trade-off: no more monthly bonuses and stock awards.

Amazon confirmed in an email to CNBC that the company is getting rid of incentive pay and stock option awards as it increases the minimum wage to $15 per hour. The company, however, stressed that the wage increase "more than compensates" for the loss in other benefits.

Among the 25 winners of the 2018 John D. and Catherine T. MacArthur Foundation fellowships (widely referred to as the "genius grants," which come with a no-strings-attached award of $625,000) are at least six people who are writers or story-tellers:

  • Natalie Diaz, 40, a poet who teaches at Arizona State University.
  • John Keene, 53, a writer in the Department of African American and African Studies at Rutgers University.
  • Kelly Link, 49, a fiction writer in Northampton, Mass.
  • Dominique Morisseau, 40, a playwright at Signature Theatre in New York City.
  • Ken Ward Jr., 50, an investigative journalist with the Charleston Gazette-Mail.M
  • Raj Jayadev, 43, a community organizer and co-founder of Silicon Valley De-Bug, a story-telling, community organizing, and advocacy organization.

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