Blues Clues for Success - AchieveMax® Top Ten Book Review
Blue's Clues for Success: The 8 Secrets Behind A Phenomenal Business by Diane Tracy
In a previous book review, I warned readers not to judge a book by its cover. I feel compelled to once again issue that warning.
When you first spot this bold blue cover, you see the name of a popular children's cable TV show accompanied by the blank stare of an animated puppy who appears to be in search of the nearest fire hydrant. That's two good reasons for me to question the position of this particular book in the business section of my favorite book store and to keep browsing for something of more substance. However, I strive to walk my talk, when possible, so I delved a little deeper. In addition, I must admit that I did recognize both the name and the animation as a result of long conversations with my eight grandchildren. I must also admit that I still struggled to make a connection between this Nickelodeon icon and useful business wisdom. My curiosity led to investigative browsing, purchase of the book, and an enjoyable and enlightening read.
To my pleasant surprise, this wasn't a revealing expose' of an animated puppy and her 20-something live male sidekick. Instead, I found a blueprint for achieving phenomenal success if you simply "clue into" your mission, customer, research, technology, work processes, brand, leadership, and culture!
I guess my next question dealt with my motive for seeking business wisdom from a team of young people who have turned a children's television program into an extraordinary business triumph. It didn't take me very long to answer that question.
Blue's Clues, which hit the airwaves in 1996, now has over 13 million viewers in 60 countries and had earned about $1 billion in licensing products in the year 2000 alone. More than 8 million kids and parents tune into Nickelodeon each week to watch Blue's Clues. Today this same business is generating over $3 billion in merchandising various products. This business has also spawned several best selling books, videos, CDs, and thousands of other consumer products. It's a business that reaches millions of people in more than 60 countries each week. It's a business that has changed the lives of its customers in a positive, educational way. This magical business is not a fantasy. Since 1996, Nickelodeon's Blue's Clues not only has become one of the most popular and successful shows for preschoolers in television history, it also has literally changed the way children watch television with its interactive approach.
Such success provides much rich case study material. Executive coach Tracy presents a hybrid case study/business guide based on the creative culture of Blue's Clues. The show employs a deceptively simple concept, yet its creators succeed by expertly doing what cutting-edge management books say to do: walk the talk, live the vision, and discipline yourself to be the best in every aspect of your business.
Readers will learn:
- What can happen when leaders of an organization put their egos and self-interests aside for the accomplishment of a worthy mission.
- The power of relationship, and how trust in one another, from the top down, can break through enormous barriers.
- How a clear, grounded vision can allow individuals to push through their own personal barriers and limitations to create something truly phenomenal.
Author Diane Tracy reveals the eight principles behind the success of this amazing show for the business community. She will take you into the Blue's Clues' offices and studios and introduce you to the creators, the animators, the live host, the writers, the producers, and the executives who have turned this show into a phenomenal success.
Blue's Clues for Success provides the eight clues to achieving phenomenal success. Learn why the following clues are fundamental to business success and how to apply them:Mobilize the energy in your organization by turning your MISSION into a "mantra."
Know your CUSTOMER, love your customer, and make them the focus of everything you do.
Stay connected to your customer through RESEARCH-and lots of it!
Be the master of, not a slave to, your TECHNOLOGY. Use it creatively.
Create WORK PROCESSES that serve your customers and enable your people to do their best.
BRAND your product or company. Know what you want to be and live up to it.
Provide LEADERSHIP that meets the needs of people, so they can meet the needs of customers.
Consciously manage your CULTURE the way you manage every other aspect of your business.
One intriguing thread to this book is the level of balance that the Blue's Clues team seems to have across all of these clues. If companies could harness the imagination and creativity of the "child within" their people, they would have no competition. Blue's Clues for Success will help organizations and individuals tap into this energizing resource to realize their potential and lead more profitable, satisfying businesses.
At some level this book represents an interesting case study of how living out these clues can contribute to a vibrant business. Equally interesting is that each business must search for the answers to these clues and they will be different for each business. To be effective these clues must be answered with the specifics of your mission, business, customers, technology and processes.
More than 100 business book reviews written by Harry K. Jones are available at www.AchieveMax.com/books/index.htm">http://www.AchieveMax.com/books/.
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www.AchieveMax.com/motivational-speaker-harry.htm">Harry K. Jones is a professional speaker and consultant for AchieveMax®, Inc., a firm specializing in custom-designed keynote presentations, seminars, and consulting services. Harry has made presentations ranging from leadership to employee retention and time management to stress management for a number of industries, including education, financial, government, healthcare, hospitality, and manufacturing. He can be reached at 800-886-2MAX or by visiting www.AchieveMax.com">http://www.AchieveMax.com.
In what has become an annual rite under the Trump administration, the president's fiscal year 2020 budget proposal calls for the elimination of the National Endowment for the Arts. Trump's initial budgets for both fiscal 2018 and 2019 also called for cutting the NEA, but each time the House restored funds for the organization and last year gave the NEA a $3 million increase.
According to researchers, the English language might never have enjoyed a richness of F-words had it not been for early farmers and the food processing they favored. Dairy products and other soft foods, such as gruel, porridge, soup and stews, helped shape our faces, the researchers claim, and allowed us to form the sounds "f" and "v", known as labiodental fricatives...
After skipping 2018's announcement due to scandal, the Nobel Foundation has announced that the Nobel Prize in Literature will be awarded in 2019 - and that Laureates will be announced for both 2018 and 2019.
According to the press release: "During the past year, the Nobel Foundation has had a close dialogue with the Swedish Academy about the problems that arose in late 2017 and early 2018. Several important changes have been implemented since then. The Academy's regulations have been amended, making it possible for members to resign. The statutes have been clarified. Several new members have been elected. The Academy also no longer includes any members who are subject to conflict of interest or criminal investigations."
The longlist for The Women's Prize for Fiction 2019 have been announced. The winner will be declared in June.
The Silence of the Girls by Pat Barker
Remembered by Yvonne Battle-Felton
My Sister, the Serial Killer Oyinkan Braithwaite
The Pisces Melissa Broder
Milkman Anna Burns
Freshwater Akwaeke Emezi
Ordinary People Diana Evans
Swan Song Kelleigh Greenberg-Jephcott
An American Marriage Tayari Jones
Number One Chinese Restaurant Lillian Li
Bottled Goods Sophie van Llewyn
Lost Children Archive Valeria Luiselli
Praise Song for the Butterflies Bernice L. McFadden
Circe Madeline Miller
Ghost Wall Sarah Moss
Normal People by Sally Rooney
Across America, small theaters are canceling productions of Harper Lee's "To Kill a Mockingbird," citing a threat of litigation from a powerful, sharp-elbowed Broadway producer related to a contract that dates back half a century.
The theaters were planning to stage an adaptation of the novel by the playwright Christopher Sergel, which has been widely staged by adults and students for decades. Lawyers for the producer Scott Rudin, backed by the Lee estate, are telling the theaters that their productions are no longer permissible because there is a new adaptation, by the screenwriter Aaron Sorkin, which opened on Broadway in December...
The Guardian has a fun article on Susan Rennie's book, Roald Dahl's Rotsome and Repulsant Words, which is worth a read for all Dahl fans, and particularly lovers of his 1982 classic, The BFG:
If a small child were to walk up to the lexicographer Susan Rennie in the street and call her a slopgroggled grobsquiffler, she would know exactly how to reply. "You squinky squiddler!" she would shout. "You piffling little swishfiggler! You troggy little twit! Don't you dare talk pigsquiffle to me, you prunty old pogswizzler!" ...
Silicon Valley billionaire, philanthropist and author Michael Moritz and his wife Harriet Heyman's charitable foundation has been announced as the new sponsor of the Booker prize, a month after the Man Group revealed it was ending its 18-year sponsorship of the prestigious award for literary fiction.
Moritz and Heyman's foundation, Crankstart, has committed to an initial five-year exclusive funding term for the Booker, with an option to renew for a further five years. It will not give its name to the award, which will revert to its old name of the Booker prize from 1 June, when the Man Group's sponsorship ends.
We are pleased to announce the publication of
The Inner Lives of Book Clubs!
This fascinating report is the first to really get to the heart of the book club experience. It's the result of two surveys of more than 5,500 people, combined with BookBrowse's more than 15 years of book club experience and research.
Its 56-pages are packed with interesting and usable information that is relevant to librarians, authors, publishers, booksellers and, of course, book clubs.
Among much else, you will discover:
- The attributes most successful book groups share.
- The demographics of public book clubs compared to private groups.
- What people want from their book club.
- The elements book clubs look for when picking books.
- The 12 most common book club challenges, and how groups resolve them.
- The link between discussion length and happiness.
- The percentage of book clubs that use library book bags.
- What people interested in a book club but not in one want from a group
- What causes people to leave book clubs.
Prolific author William E. Butterworth III, who wrote under the name W.E.B. Griffin, has died aged 89.
The writer Andrea Levy, who explored the experience of Jamaican British people in a series of novels over 20 years has died, aged 62, from cancer.
After starting to write as a hobby in her early 30s, Levy published three novels in the 1990s that brought her positive reviews and steady sales. But her fourth novel, Small Island, launched her into the literary big league, winning the 2004 Orange prize, the Whitbread book of the year and the Commonwealth Writers' prize, selling more than 1m copies around the world and inspiring a 2009 BBC adaptation.