Blues Clues for Success - AchieveMax® Top Ten Book Review
Blue's Clues for Success: The 8 Secrets Behind A Phenomenal Business by Diane Tracy
In a previous book review, I warned readers not to judge a book by its cover. I feel compelled to once again issue that warning.
When you first spot this bold blue cover, you see the name of a popular children's cable TV show accompanied by the blank stare of an animated puppy who appears to be in search of the nearest fire hydrant. That's two good reasons for me to question the position of this particular book in the business section of my favorite book store and to keep browsing for something of more substance. However, I strive to walk my talk, when possible, so I delved a little deeper. In addition, I must admit that I did recognize both the name and the animation as a result of long conversations with my eight grandchildren. I must also admit that I still struggled to make a connection between this Nickelodeon icon and useful business wisdom. My curiosity led to investigative browsing, purchase of the book, and an enjoyable and enlightening read.
To my pleasant surprise, this wasn't a revealing expose' of an animated puppy and her 20-something live male sidekick. Instead, I found a blueprint for achieving phenomenal success if you simply "clue into" your mission, customer, research, technology, work processes, brand, leadership, and culture!
I guess my next question dealt with my motive for seeking business wisdom from a team of young people who have turned a children's television program into an extraordinary business triumph. It didn't take me very long to answer that question.
Blue's Clues, which hit the airwaves in 1996, now has over 13 million viewers in 60 countries and had earned about $1 billion in licensing products in the year 2000 alone. More than 8 million kids and parents tune into Nickelodeon each week to watch Blue's Clues. Today this same business is generating over $3 billion in merchandising various products. This business has also spawned several best selling books, videos, CDs, and thousands of other consumer products. It's a business that reaches millions of people in more than 60 countries each week. It's a business that has changed the lives of its customers in a positive, educational way. This magical business is not a fantasy. Since 1996, Nickelodeon's Blue's Clues not only has become one of the most popular and successful shows for preschoolers in television history, it also has literally changed the way children watch television with its interactive approach.
Such success provides much rich case study material. Executive coach Tracy presents a hybrid case study/business guide based on the creative culture of Blue's Clues. The show employs a deceptively simple concept, yet its creators succeed by expertly doing what cutting-edge management books say to do: walk the talk, live the vision, and discipline yourself to be the best in every aspect of your business.
Readers will learn:
- What can happen when leaders of an organization put their egos and self-interests aside for the accomplishment of a worthy mission.
- The power of relationship, and how trust in one another, from the top down, can break through enormous barriers.
- How a clear, grounded vision can allow individuals to push through their own personal barriers and limitations to create something truly phenomenal.
Author Diane Tracy reveals the eight principles behind the success of this amazing show for the business community. She will take you into the Blue's Clues' offices and studios and introduce you to the creators, the animators, the live host, the writers, the producers, and the executives who have turned this show into a phenomenal success.
Blue's Clues for Success provides the eight clues to achieving phenomenal success. Learn why the following clues are fundamental to business success and how to apply them:Mobilize the energy in your organization by turning your MISSION into a "mantra."
Know your CUSTOMER, love your customer, and make them the focus of everything you do.
Stay connected to your customer through RESEARCH-and lots of it!
Be the master of, not a slave to, your TECHNOLOGY. Use it creatively.
Create WORK PROCESSES that serve your customers and enable your people to do their best.
BRAND your product or company. Know what you want to be and live up to it.
Provide LEADERSHIP that meets the needs of people, so they can meet the needs of customers.
Consciously manage your CULTURE the way you manage every other aspect of your business.
One intriguing thread to this book is the level of balance that the Blue's Clues team seems to have across all of these clues. If companies could harness the imagination and creativity of the "child within" their people, they would have no competition. Blue's Clues for Success will help organizations and individuals tap into this energizing resource to realize their potential and lead more profitable, satisfying businesses.
At some level this book represents an interesting case study of how living out these clues can contribute to a vibrant business. Equally interesting is that each business must search for the answers to these clues and they will be different for each business. To be effective these clues must be answered with the specifics of your mission, business, customers, technology and processes.
More than 100 business book reviews written by Harry K. Jones are available at www.AchieveMax.com/books/index.htm">http://www.AchieveMax.com/books/.
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www.AchieveMax.com/motivational-speaker-harry.htm">Harry K. Jones is a professional speaker and consultant for AchieveMax®, Inc., a firm specializing in custom-designed keynote presentations, seminars, and consulting services. Harry has made presentations ranging from leadership to employee retention and time management to stress management for a number of industries, including education, financial, government, healthcare, hospitality, and manufacturing. He can be reached at 800-886-2MAX or by visiting www.AchieveMax.com">http://www.AchieveMax.com.
Signature (a Random House website) looks at the many 2018 Golden Globes nominees based on books:
It is officially that time of the year awards season is upon us. As usual, the Hollywood Foreign Press Association has kicked things off with the announcement of the 2018 Golden Globe Awards nominees. The literary world is represented in this year's lineup with a smattering of great adaptations leading the charge in both film and TV. While the slate of nominees is populated with a few of the marquee titles you'd expect "Game of Thrones" got it's annual nod, for instance a few surprises cracked the surface as well. It looks to be another interesting year at the Golden Globes. Let's have a look.
Merriam-Webster's Word of the Year for 2017 is feminism. The word was a top lookup throughout the year, with several spikes that corresponded to various news reports and events.
In an opinion piece in the Irish Times, John Boyne writes:
So I'm going to make a claim now that will probably get me kicked out of the Fraternity of Underappreciated Male Authors (FUMA) and blacklisted from the annual Christmas football game. Here goes:
I think women are better novelists than men.
There, I've said it. While it's obviously an enormous generalisation, it's no more ludicrous than some half-wit proudly claiming never to read books by women. For the record, purporting to love literature while dismissing the work of female writers is like claiming to be passionate about music while refusing to listen to anything but Ed Sheeran. However, I'm going to try to back up my sweeping statement...
The great Simeon Booker, one of the bravest journalists of our time, faced dangers far worse than a petulant president's social media feed. Booker refused to be cowed--and ultimately helped change the nation. His life's work should be a lesson to us all about the power of truth to vanquish evil.
Booker died Sunday at 99. At the height of his career, few could have imagined he would live so long.
As Washington bureau chief for Chicago-based Johnson Publications, publisher of the newsweekly Jet and the monthly magazine Ebony, Booker went to the Deep South to cover the most tumultuous events of the civil rights movement--life-threatening work for an African American journalist.
William H. Gass, a proudly postmodern author who valued form and language more than literary conventions like plot and character and who had a broad influence on other experimental writers of the 1960s, '70s and beyond, died on Wednesday in St. Louis. He was 93.
Mr. Gass was widely credited with coining the term "metafiction" to describe writing in which the author is part of the story. He himself was one of the form's foremost practitioners.
Barnes & Noble, which posted a wider loss last quarter and sent its shares tumbling, is scaling back ambitions to become more than a bookseller.
The retailer had hoped that toys, games and other items would shore up its results, especially as Amazon ate away at its traditional business. But its non-book sales have flagged the past two quarters, and now the company is putting its focus back firmly on reading.
Shelf Awareness reports on the growing "Cider Monday" movement by indie booksellers in response to the big online shopping day known as Cyber Monday. In this low key but fun event stores offer their customers "a warm welcome and a cup of delicious cider" to thank them for shopping local.
Dictionary.com's choice for its Word of the Year is "complicit." It says online searches for the word spiked three times this year...
On Saturday, hundreds of booksellers across the USA took part in Indies First and Small Business Saturday, organizing all kinds of in-store activities, offering a range of deals, hosting parties and engaging in the staple of Indies First since the event was founded by Sherman Alexie in 2013: having authors work in their favorite indies as booksellers. Shelf Awareness reports on some of the events.
Meanwhile, in the UK, bookstores celebrated the first inaugural Saturday Sanctuary
to "celebrate bookshops as a place of calm and respite from our hectic daily lives."
A New York Times opinion piece by Daniel T. Willingham lays out the argument that American's poor reading skills cannot be blamed on modern technology but on a misunderstanding of how the mind reads - that functional literary is grounded not just in the ability to read words but in having the factual knowledge to put what one is reading into context.