Blues Clues for Success - AchieveMax® Top Ten Book Review
Blue's Clues for Success: The 8 Secrets Behind A Phenomenal Business by Diane Tracy
In a previous book review, I warned readers not to judge a book by its cover. I feel compelled to once again issue that warning.
When you first spot this bold blue cover, you see the name of a popular children's cable TV show accompanied by the blank stare of an animated puppy who appears to be in search of the nearest fire hydrant. That's two good reasons for me to question the position of this particular book in the business section of my favorite book store and to keep browsing for something of more substance. However, I strive to walk my talk, when possible, so I delved a little deeper. In addition, I must admit that I did recognize both the name and the animation as a result of long conversations with my eight grandchildren. I must also admit that I still struggled to make a connection between this Nickelodeon icon and useful business wisdom. My curiosity led to investigative browsing, purchase of the book, and an enjoyable and enlightening read.
To my pleasant surprise, this wasn't a revealing expose' of an animated puppy and her 20-something live male sidekick. Instead, I found a blueprint for achieving phenomenal success if you simply "clue into" your mission, customer, research, technology, work processes, brand, leadership, and culture!
I guess my next question dealt with my motive for seeking business wisdom from a team of young people who have turned a children's television program into an extraordinary business triumph. It didn't take me very long to answer that question.
Blue's Clues, which hit the airwaves in 1996, now has over 13 million viewers in 60 countries and had earned about $1 billion in licensing products in the year 2000 alone. More than 8 million kids and parents tune into Nickelodeon each week to watch Blue's Clues. Today this same business is generating over $3 billion in merchandising various products. This business has also spawned several best selling books, videos, CDs, and thousands of other consumer products. It's a business that reaches millions of people in more than 60 countries each week. It's a business that has changed the lives of its customers in a positive, educational way. This magical business is not a fantasy. Since 1996, Nickelodeon's Blue's Clues not only has become one of the most popular and successful shows for preschoolers in television history, it also has literally changed the way children watch television with its interactive approach.
Such success provides much rich case study material. Executive coach Tracy presents a hybrid case study/business guide based on the creative culture of Blue's Clues. The show employs a deceptively simple concept, yet its creators succeed by expertly doing what cutting-edge management books say to do: walk the talk, live the vision, and discipline yourself to be the best in every aspect of your business.
Readers will learn:
- What can happen when leaders of an organization put their egos and self-interests aside for the accomplishment of a worthy mission.
- The power of relationship, and how trust in one another, from the top down, can break through enormous barriers.
- How a clear, grounded vision can allow individuals to push through their own personal barriers and limitations to create something truly phenomenal.
Author Diane Tracy reveals the eight principles behind the success of this amazing show for the business community. She will take you into the Blue's Clues' offices and studios and introduce you to the creators, the animators, the live host, the writers, the producers, and the executives who have turned this show into a phenomenal success.
Blue's Clues for Success provides the eight clues to achieving phenomenal success. Learn why the following clues are fundamental to business success and how to apply them:Mobilize the energy in your organization by turning your MISSION into a "mantra."
Know your CUSTOMER, love your customer, and make them the focus of everything you do.
Stay connected to your customer through RESEARCH-and lots of it!
Be the master of, not a slave to, your TECHNOLOGY. Use it creatively.
Create WORK PROCESSES that serve your customers and enable your people to do their best.
BRAND your product or company. Know what you want to be and live up to it.
Provide LEADERSHIP that meets the needs of people, so they can meet the needs of customers.
Consciously manage your CULTURE the way you manage every other aspect of your business.
One intriguing thread to this book is the level of balance that the Blue's Clues team seems to have across all of these clues. If companies could harness the imagination and creativity of the "child within" their people, they would have no competition. Blue's Clues for Success will help organizations and individuals tap into this energizing resource to realize their potential and lead more profitable, satisfying businesses.
At some level this book represents an interesting case study of how living out these clues can contribute to a vibrant business. Equally interesting is that each business must search for the answers to these clues and they will be different for each business. To be effective these clues must be answered with the specifics of your mission, business, customers, technology and processes.
More than 100 business book reviews written by Harry K. Jones are available at www.AchieveMax.com/books/index.htm">http://www.AchieveMax.com/books/.
Your organization may reprint this article for your newsletter, online publication, or mailing list. We ask that you print the:
- article in its entirety;
- byline of the writer;
- information about the writer, which is available at the end of each article; and
- contact information, including our toll-free phone number in the U.S. (800-886-2MAX) and link to our website - www.AchieveMax.com.
We would appreciate a tear sheet or electronic copy of the articles you reprint.
www.AchieveMax.com/motivational-speaker-harry.htm">Harry K. Jones is a professional speaker and consultant for AchieveMax®, Inc., a firm specializing in custom-designed keynote presentations, seminars, and consulting services. Harry has made presentations ranging from leadership to employee retention and time management to stress management for a number of industries, including education, financial, government, healthcare, hospitality, and manufacturing. He can be reached at 800-886-2MAX or by visiting www.AchieveMax.com">http://www.AchieveMax.com.
Polish author Olga Tokarczuk won the £50,000 (about $67,170) Man Booker International Prize, which celebrates the finest works of translated fiction from around the world, for her novel of linked fragments, Flights, translated by Jennifer Croft. The cash award is divided equally between author and translator, who also both receive £1,000 for being shortlisted.
Philip Roth, whose novel American Pastoral won a Pulitzer in 1998 but who was best-known for the controversial and explicit 1969 Portnoy's Complaint, has died at age 85.
Writing in The Washington Post, author and professor Sandra Beasley asks, "Do we continue to teach the work of people we now suspect of behaving unethically or abusively? ... As a reader, I'm devastated. As a teacher, I've got decisions to make..."
The romance-focused magazine Romantic Times, along with the RT Book Reviews, RT VIP Salon and RT Booklovers Convention brands, is shutting down after 37 years. The closure is effective immediately, and though the RT website will remain up for another year or so, there will be no new content in the future.
Philip Pullman has been named author of the year at the British Book Awards for his "outstanding" success.
The children's author was recognized after returning to the world of his Dark Materials with La Belle Sauvage last year. Awards organizers described Pullman as a "true one-off".
Gail Honeyman won book of the year for her best-selling debut Eleanor Oliphant is Completely Fine.
Judges said it was "brilliantly written" and "the complete package".
Tom Wolfe, author of notable works such as The Right Stuff and The Bonfire of the Vanities, has died aged 88. In addition to his books, he was a pioneer of New Journalism, which developed in the 1960s and 1970s and involved writing from a subjective perspective as opposed to more traditional objective journalism. He was also known for coining phrases such as "radical chic" and "the me decade".
Last week, Barnes & Noble, the largest book retailer in the US, saw its stock price plunge nearly 8% just days after the New York Times published an editorial calling for the chain to be saved. "It's depressing to imagine that more than 600 Barnes & Noble stores might simply disappear," wrote columnist David Leonhardt. "But the death of Barnes & Noble is now plausible."
Author Jojo Moyes has pledged to save the British adult literacy program Quick Reads from closure by funding it for the next three years. She says she was "completely dumbfounded" on learning of the scheme's closure and is believed to have donated around £360,000 (well over US$500,000) to help it continue.
"Having written a Quick Reads myself [Paris for One, in 2015] and spoken to readers who had benefited from the scheme, I knew how important it was," she told The Bookseller. "It is relatively low cost and loved by authors, publishers and readers. At a time when libraries are ever more endangered, it seemed a completely regressive move to lose Quick Reads."
The Pulitzer Prize board has opened an independent review of sexual misconduct allegations against the award-winning novelist Junot Díaz, who is stepping down as chairman, the board said on Thursday.
"Mr. Díaz said he welcomed the review and would cooperate fully with it," the Pulitzer board said in a statement.
Mr. Díaz, who joined the board in 2010, was elevated to chairman last month, according to the organization. It said that Mr. Díaz asked to relinquish his role and that he would remain a part of the body.
Viet Thanh Nguyen argues that books by immigrants, foreigners and minorities don't diminish the 'classic' curriculum. They enhance it....
...We must read Shakespeare and authors who are women, Arab, Muslim, queer. Most of the world is neither white nor European, and the United States may be a majority-minority country by mid-century. White people will gain more by embracing this reality rather than fighting it. As for literature, the mind-set that turns the canon into a bunker in order to defend one dialect of English is the same mind-set that closes borders, enacts tariffs and declares trade wars to protect its precious commodities and its besieged whiteness. But literature, like the economy, withers when it closes itself off from the world. The world is coming anyway. It demands that we know ourselves and the Other...