The Southwest Airlines Way - AchieveMax® Top Ten Book Review
Over the years, several books and countless magazine and newspaper articles have been written about Southwest Airlines. Numerous MBA programs highlight the Southwest structure, its culture, its CEO, its low fares and other reasons as to why it is the bright spot in an otherwise dismally performing industry. Fortune magazine calls Southwest Airlines "the most successful airline in history." With a market value greater than the rest of the U.S. airline industry combined, Southwest Airlines is an amazing company with amazing management practices. No one, however, has completely captured the real explanation of why Southwest succeeds.
In a previous review, I highly recommended NUTS! (Southwest Airlines' Crazy Recipe for Business and Personal Success). This laugh-a-page, inspirational book captured all the delicious myth, disarming magic, original insights, and upbeat stories of a high-energy, caring, playful culture that's sometimes hard to believe. I enjoyed it thoroughly and recommended it to anyone and everyone striving to create and maintain a successful and productive culture.
Now comes The Southwest Airlines Way ... an in-depth profile, based on eight years of field research on the airline industry. In this book, the author, Dr. Jody Gittell, has managed to identify and even quantify the powerful formula of Southwest's success. This effortless read is filled with actual examples of business processes at Southwest as compared to other airlines. You can easily see how basic practices based on internal values at Southwest, such as investing in leadership development and people, have made such a big difference. In fact, the findings reveal that Southwest's success is due to building high performance relationships with its people, customers, unions, vendors and suppliers, and the public in general.
Full of frontline tales of Southwest's innovative management style, this compelling book unveils the secret ingredient, high performance relationships, that has enabled Southwest to sustain a steady 10% to 15% rate of growth throughout its 32 year history while also turning a profit when few others can manage to break even. This great read reveals 10 practices that Southwest Airlines uses to build high performance relationships, and how they can be implemented in any organization-with dramatic results. The good news is that Dr. Gittell clearly identifies and explains each of these practices in a highly readable way that is also backed with data. The hard part is that these are not quick fixes and that the evidence indicates that most, if not all, of the practices must be adapted/adopted if another organization is to duplicate the success of Southwest.
This no-nonsense analysis takes a more serious look at the airline that continues to fascinate friend and foe alike. Learn why Southwest Airlines is valued higher than all other major U.S. Passenger air carriers combined. Learn how, in the wake of 9-11, Southwest could keep all of its employees working and continue its unblemished record of growth and profitability as other airlines laid off thousands, begged Congress for money, and filed Chapter 11 bankruptcy protection. Learn how American, Continental, United and other airlines have tried to imitate Southwest-and why they have failed.
You may not find yourself laughing as often as you did while reading NUTS!, but you'll certainly walk away with a greater respect and much deeper insight into the unique culture that will undoubtedly continue to fascinate everyone for decades to come.
More than 100 business book reviews written by Harry K. Jones are available at www.AchieveMax.com/books/index.htm">http://www.AchieveMax.com/books/.
Your organization may reprint this article for your newsletter, online publication, or mailing list. We ask that you print the:
- article in its entirety;
- byline of the writer;
- information about the writer, which is available at the end of each article; and
- contact information, including our toll-free phone number in the U.S. (800-886-2MAX) and link to our website - www.AchieveMax.com.
We would appreciate a tear sheet or electronic copy of the articles you reprint.
www.AchieveMax.com/motivational-speaker-harry.htm">Harry K. Jones is a professional speaker and consultant for AchieveMax®, Inc., a firm specializing in custom-designed keynote presentations, seminars, and consulting services. Harry has made presentations ranging from leadership to employee retention and time management to stress management for a number of industries, including education, financial, government, healthcare, hospitality, and manufacturing. He can be reached at 800-886-2MAX or by visiting www.AchieveMax.com">http://www.AchieveMax.com.
David Lagercrantz, who continued Stieg Larsson's Milllennium series after the latter's death in 2004, has stated that he will write just one more book in the series, to be released in 2019. This would bring the series to six books - three by Larsson and three by Lagercrantz.
In an op ed for the New York Times, Matt A.V. Chaban, policy director for the Center for an Urban Future, discusses how libraries in New York City, and potentially, in cities across the country, could find much needed funds to modernize and stay relevant for the long term through partnerships with housing and office developments:
"In 2014, the city selected the Fifth Avenue Committee to undertake the novel task of redeveloping the Sunset Park branch. There, an eight-story building will rise, with the first two floors dedicated to a library 75 percent larger than the one there now. The floors above will have 49 apartments, all of which will be rented to low- and middle-income families in perpetuity.
Imagine if the city did the same at the branch in Corona, Queens, where cramped quarters force study groups to huddle on the floor; or Red Hook, Brooklyn, where families from the nearby housing projects are eager for more job training; or Brighton Beach, Brooklyn, where rising sea levels and storms like Sandy threaten its very operations."
Two TV series based on books scooped the top honors at last night's Emmy Awards:
The Handmaid's Tale won five awards including best drama series, best actress for Elisabeth Moss and best supporting actress for Ann Dowd.
Big Little Lies took five prizes in the limited series categories, including wins for Nicole Kidman and Laura Dern.
James Hohmann, national political correspondent for The Washington Post and author of The Daily 202, leads Monday's issue with a look at the many books Hillary Clinton turned to after her election loss:
"What Happened was quickly strip-mined for political nuggets after its publication last Tuesday. As I went through it over the weekend, though, what struck me most was how the wounded Democrat coped after her crushing defeat last November.
In short, Clinton has read voraciously and eclectically for escape, for solace and for answers.
The collection of works that she cites across 494 pages showcases a top-flight intellect and would make for a compelling graduate school seminar..."
The widow and the biographer of the beloved British children's writer Roald Dahl told the BBC in an interview this week that Charlie Bucket, the young boy whose life is changed by a golden ticket in Charlie and the Chocolate Factory, was originally supposed to be black.
Mrs. Dahl made the remark during a conversation with Donald Sturrock, her husband's biographer, on BBC Radio 4's "Today" program. "It was his agent who thought it was a bad idea when the book was first published to have a black hero," Mr. Sturrock said. "She said people would ask why."
After a nine month dispute, Manhattan's Federal District Court has ruled that Matthew Lombardo's theatrical parody, Who's Holiday! a dark and decidedly adult sequel of sorts to Dr Seuss's How the Grinch Stole Christmas does not violate the copyright of the original story.
Politico reports on how America's high school English teachers are adapting curriculum to the current political climate:
After watching the tumult of the 2016 presidential election play out inside their classrooms last year, and after a summer of hate-filled violence, many are retooling the reading lists and assignments they typically give their students. They worry that the classic high school canon doesn't sufficiently cover today's most pressing themesquestions about alienation and empathy and powerand that the usual writing prompts aren't enough to get students thinking deeper than an average cable news segment...
Stephen King's record-breaking horror film "It" may already be a hit with audiences, but one group is not celebrating the success of the latest adaptation of Stephen King's novel: clowns.
For a community already struggling to combat perceptions of clowns as scary rather than fun, the emergence of Pennywise, the movie's child-killing clown villain, played by Swedish actor Bill Skarsgard is truly the stuff of nightmares. Even before the film's release the World Clown Association was warning that the film could cause its members to lose work, even going as far as publishing a press kit to prepare clowns for the damaging effects It might have on their reputations.
The many sides of one of the UK's most beloved fantasy authors are reflected in an exhibition called Terry Pratchett: HisWorld, which opened this weekend at Salisbury Museum, not far from Terry Pratchett's Wiltshire (UK) "manorette" where he died in March 2015.
The memorabilia is as eclectic as the author's writing, from his first typewriter a manual Imperial 58 bought secondhand for £14 to his trademark leather jacket and Louisiana fedora.
The $1.2 trillion FY2018 budget bill (H.R. 3354), which passed by a 211-198 margin, includes full funding for the Institute of Museum and Library Services (IMLS), including all programs administered under the Library Services and Technology Act (LSTA), as well as the Department of Education's Innovative Approaches to Literacy (IAL) program.
The vote comes after the House Appropriations Committee in July approved a Labor, Health and Human Services, and Education (LHHS) funding bill which proposed roughly $231 million for the IMLS, including $183.6 million for LSTA, programs, and $27 million for IALessentially level with 2017 funding. In addition, the bill passed yesterday also increased funding for the National Library of Medicine by $6 million.
In addition to voting to preserve federal library funding, the House bill also would save the National Endowments for the Arts, and Humanities, which are funded as part of the FY2018 Interior and Environment Appropriations bill.
The House vote caps an intense lobbying effort, and comes after President Trump in May doubled down on his call to eliminate the IMLS and virtually all federal funding for libraries, as well as a host of other vital programs and agencies.....