James Martells Methods and Yahoo
In James Martell's Affiliate Handbook, he mentions that he focuses on optimizing almost exclusively for Google, since they get the bulk of search engine traffic. But there's been a little bit of controversy lately about some of James's sites being penalized by Google. My personal suspicion is that his sites were excessively cross-linked, and some of them might have had duplicated content. But one of the things I have noticed is that the Martell sites are doing very well in Yahoo.
A good friend of mine is an expert at SEO. He explained to me a few days ago that Yahoo's current algorithm is very similar to Google's old algorithm, before Google started trying really hard to thwart SEO's and affiliate marketers. This would explain why Martell's sites are still doing very well in Yahoo. And while Google might still get a lot of searches, Yahoo is no slouch. If Yahoo gets half the searches done on it that Google does, then it's still sending a terrific amount of traffic. (I heard someone say that Google might put the lobster on the table, but Yahoo can still put the steak on the plate.)
Yahoo is more sensitive to on-page optimization than Google. One of the only flaws (and it's a minor flaw) with James's materials is his focus on keyword density and on-page optimization. Off page factors matter much more than on page factors right now, and that situation won't change anytime soon, as far as I'm concerned. It's just so much easier to manipulate your on-page factors than it is to manipulate your offpage factors. Yahoo's a big fan of having your keyword in the URL, but Yahoo's results are heavily related to your backlink structure too.
I recommend James Martell's book and his methods, but I encourage everyone to do some independent thinking too. I disagree with a cookie-cutter approach to webmastering, and to business as a whole. Pay attention to what's going on, and experiment with different things. Learn what's working for you, both in Yahoo, and in Google, and don't be afraid to try something different now and then.
The author runs several affiliate websites, and you can read more about his exploits at his affiliatemarketingprograms.blogspot.com/">Affiliate Marketing Programs Blog and see one of his sites at www.major-millions.net/">Major Millions Jackpot.
A number of publishers, most of them university presses, are taking Target Corporation to task for redacting certain key words in the product descriptions of their books. They say the Minneapolis-based chain retailer has scrubbed certain words from their descriptions, including "transgender," "queer," and even the term "Nazi."
In celebration of its 150th anniversary year, across the USA groups are holding Little Women-themed exhibits, conferences and lectures. Penguin Classics recently published a fetching new annotated edition, with a foreword by the singer/writer Patti Smith, one of the book's vast army of admirers... A new film is in the works, directed by Greta Gerwig and starring Emma Watson, Meryl Streep, Timothée Chalamet, Saoirse Ronan and Laura Dern, right on the heels of a BBC mini-series last year.
Across the capital and around the country, booksellers reported brisk sales of Bob Woodward's Fear on its first day on the shelves. The title now has 1 million copies in print, according to its publisher, Simon & Schuster, which added that a total of 750,000 copies were sold through the day of publication alone. (The combined sales figure includes pre-orders and first day sales of print books, e-books, and audiobooks in all formats.)
The Barnes & Noble roller-coaster ride continued last Friday, when the company's stock, which had dropped 8% the day before after another disappointing quarterly report, jumped 16.5%, to $5.30, on more than triple the usual volume. The cause: several pieces of news that suggested the company could be the subject of a takeover offer.
UK bookstore chain Waterstones is buying the 115 year-old family-owned chain Foyles, saying the deal will help to "champion" real bookshops in the face of online rivals.
The sale includes Foyles' well-known Charing Cross Road store in central London, which was relocated to larger premises in 2014.
Neil Gaiman and Haruki Murakami have been shortlisted for a substitute Nobel literature prize, created by cultural figures in Sweden after the Academy, rocked by a sexual assault scandal, was forced to postpone the awarding of 2018's prize.
The New Academy Prize was established, "to warrant that an international literary prize will be awarded in 2018, but also as a reminder that literature should be associated with democracy, openness, empathy and respect," the organisers said.
With 'bookstagramming' becoming a force in marketing, are designers making covers more colourful, bolder and cleaner, to stand out on our screens?...
A rare books dealer thought he had gotten lucky in 2013 when he managed to acquire a 1787 French first edition inscribed by Thomas Jefferson when he was ambassador to France...
He had no idea that his seeming good fortune was a byproduct of one of the most expansive rare book thefts in history.
The dealer at a book fair who sold it to him, John Schulman, is now accused of conspiring with a library archivist, Gregory Priore, to steal and sell rare items from the Carnegie Library of Pittsburgh.
In a lawsuit filed August 28 in the U.S. District Court for the Southern District of New York, former Barnes & Noble CEO Demos Parneros has charged the retailer with breach of contract and defamation of character. The suit contains numerous unflattering revelations about the inner workings of B&N, and includes the bombshell news that a deal to sell the company to another "book retailer" fell through in June.
Netflix has entered into a multi-year exclusive overall deal with international bestselling author Harlan Coben. As part of the deal, Netflix will work with Coben to develop 14 existing titles and future projects, including his upcoming novel Run Away, into English language and foreign language series, as well as films, to premiere on Netflix around the world. Coben will serve as an executive producer on all projects.