James Martells Methods and Yahoo
In James Martell's Affiliate Handbook, he mentions that he focuses on optimizing almost exclusively for Google, since they get the bulk of search engine traffic. But there's been a little bit of controversy lately about some of James's sites being penalized by Google. My personal suspicion is that his sites were excessively cross-linked, and some of them might have had duplicated content. But one of the things I have noticed is that the Martell sites are doing very well in Yahoo.
A good friend of mine is an expert at SEO. He explained to me a few days ago that Yahoo's current algorithm is very similar to Google's old algorithm, before Google started trying really hard to thwart SEO's and affiliate marketers. This would explain why Martell's sites are still doing very well in Yahoo. And while Google might still get a lot of searches, Yahoo is no slouch. If Yahoo gets half the searches done on it that Google does, then it's still sending a terrific amount of traffic. (I heard someone say that Google might put the lobster on the table, but Yahoo can still put the steak on the plate.)
Yahoo is more sensitive to on-page optimization than Google. One of the only flaws (and it's a minor flaw) with James's materials is his focus on keyword density and on-page optimization. Off page factors matter much more than on page factors right now, and that situation won't change anytime soon, as far as I'm concerned. It's just so much easier to manipulate your on-page factors than it is to manipulate your offpage factors. Yahoo's a big fan of having your keyword in the URL, but Yahoo's results are heavily related to your backlink structure too.
I recommend James Martell's book and his methods, but I encourage everyone to do some independent thinking too. I disagree with a cookie-cutter approach to webmastering, and to business as a whole. Pay attention to what's going on, and experiment with different things. Learn what's working for you, both in Yahoo, and in Google, and don't be afraid to try something different now and then.
The author runs several affiliate websites, and you can read more about his exploits at his affiliatemarketingprograms.blogspot.com/">Affiliate Marketing Programs Blog and see one of his sites at www.major-millions.net/">Major Millions Jackpot.
According to Barnes & Noble's survey, 77% of Americans read at least one book, newspaper or magazine during Thanksgiving or other holiday travel, while 60% of travelers usually bring, buy or borrow reading material specifically for travel on Thanksgiving Eve. Some 73% of respondents said they felt that traveling on the day before Thanksgiving is a "good time to bring a book they would enjoy and be able to read," and just over a quarter of Americans feel that "bringing a book along for Thanksgiving could give them a way to get out of an uncomfortable or awkward conversation with a relative or other guest."
Anuk Arudpragasam has won the prestigious ?DSC Prize for South Asian Literature 2017 for his novel, "?The Story of a Brief Marriage", published by Granta in the UK, and by Flatiron in the USA
Arudpragasam was awarded the $25,000 (£18,830) prize along with a unique trophy by Hon'ble Abul Maal Abdul Muhith, minister of finance of Bangladesh ?at the Dhaka Literature Festival in Bangladesh.
Little House on the Prairie Fans will likely enjoy Publishers Weekly's article, "10 Things You Probably Didn't Know about Laura Ingalls Wilder."
The national book awards for 2017 have been announced.
The winners are:
Fiction: Jesmyn Ward, Sing, Unburied, Sing
Nonfiction: Masha Gessen, The Future Is History: How Totalitarianism Reclaimed Russia
Poetry: Frank Bidart, Half-light: Collected Poems 1965-2016
Young People's Literature: Robin Benway, Far from the Tree
Annie Proulx received the Medal for Distinguished Contribution to American Letters.
Indies First/Small Business Saturday 2017 and the start of the holiday shopping season are just a week and a half away (Nov 25), and more independent bookstores around the United States are finalizing their plans for the annual celebration of bookselling and small businesses. Shelf Awareness rounds up some of the planned activities...
Bookstore sales declined 6.5% this September, compared to September 2016, according to preliminary figures released by the U.S. Census Bureau Wednesday morning. Sales in September were $1.01 billion, down from $1.8 billion a year ago.
The Observer newspaper continues its 2+ year project to review what it deems to be the top 100 nonfiction books of all time. The series began in February 2016 with their No. 1 pick, Elizabeth Kolbert's The Sixth Extinction and is on track to complete by the turn of the year. The most recent review is for The Diary of Samuel Pepys coming in at No. 92.
The Observer is the sister newspaper to the better known British newspaper, The Guardian. The Observer publishes on Sundays, The Guardian publishes on all other days of the week. Both newspapers combine their content into theguardian.com website.
With 4 million or 17% of all online ebooks being pirated, novelists including Maggie Stiefvater and Samantha Shannon say theft by fans puts their books at risk.
The playwright Tom Stoppard has won the David Cohen prize for a lifetime's achievement in literature, hailed as a "giant of 20th-century British drama" with an "outstanding and enduring body of unfailingly creative, innovative and brilliant work."
Howard Jacobson in the Guardian asks how many of us still read a book in bed?