James Martells Methods and Yahoo


In James Martell's Affiliate Handbook, he mentions that he focuses on optimizing almost exclusively for Google, since they get the bulk of search engine traffic. But there's been a little bit of controversy lately about some of James's sites being penalized by Google. My personal suspicion is that his sites were excessively cross-linked, and some of them might have had duplicated content. But one of the things I have noticed is that the Martell sites are doing very well in Yahoo.

A good friend of mine is an expert at SEO. He explained to me a few days ago that Yahoo's current algorithm is very similar to Google's old algorithm, before Google started trying really hard to thwart SEO's and affiliate marketers. This would explain why Martell's sites are still doing very well in Yahoo. And while Google might still get a lot of searches, Yahoo is no slouch. If Yahoo gets half the searches done on it that Google does, then it's still sending a terrific amount of traffic. (I heard someone say that Google might put the lobster on the table, but Yahoo can still put the steak on the plate.)

Yahoo is more sensitive to on-page optimization than Google. One of the only flaws (and it's a minor flaw) with James's materials is his focus on keyword density and on-page optimization. Off page factors matter much more than on page factors right now, and that situation won't change anytime soon, as far as I'm concerned. It's just so much easier to manipulate your on-page factors than it is to manipulate your offpage factors. Yahoo's a big fan of having your keyword in the URL, but Yahoo's results are heavily related to your backlink structure too.

I recommend James Martell's book and his methods, but I encourage everyone to do some independent thinking too. I disagree with a cookie-cutter approach to webmastering, and to business as a whole. Pay attention to what's going on, and experiment with different things. Learn what's working for you, both in Yahoo, and in Google, and don't be afraid to try something different now and then.

The author runs several affiliate websites, and you can read more about his exploits at his affiliatemarketingprograms.blogspot.com/">Affiliate Marketing Programs Blog and see one of his sites at www.major-millions.net/">Major Millions Jackpot.


MORE RESOURCES:

CNN

Florida fire started by book burning destroys at least 10 homes
CNN
The fire started Wednesday afternoon when a man was burning paperback books, said Annaleasa Winter of the Florida Forest Service, in a briefing Wednesday night. "It was an illegal burn," she said, adding that it's against the law to burn household ...
Florida Man Accidentally Destroys at Least 10 Homes While Burning BooksGizmodo
Guy Burning Books Ends Up Burning Down 10 HomesNewser
Florida man accidentally destroys 10 homes after burning books in his yardOrlando Weekly (blog)
WPEC -UPI.com -Reuters
all 54 news articles »


These doctors prescribe books
Sarasota Herald-Tribune
“This was an attempt to get books into the hands of everybody, but especially the kids with no or limited contact to books.” The program is an efficient and easily implementable tool to improve public health, said Beth Duda, director of the Suncoast ...

and more »


Vogue.com

The Must-Read Books of Spring 2017
Vogue.com
And New York Times Book Review editor Pamela Paul recalls the stories that have given shape to her own narrative in her appealingly roving memoir, My Life with Bob: Flawed Heroine Keeps Book of Books, Plot Ensues (Henry Holt), which includes the likes ...



The Advocate

Literacy program to donate 1000 books to Stamford children
The Advocate
KPMG volunteers read “Brown Bear, Brown Bear, What Do You See?” to kids at the Children's Learning Centers of Fairfield County on Palmers Hill Road in Stamford, Conn., on Wednesday, March 22, 2017. The event was part of the firm's Family for Literacy ...



Books in brief
Nature.com
Science writer Paul Bogard chronicled the invasion of nocturnal darkness by light pollution in The End of Night (Little, Brown, 2013; see T. Radford Nature 499, 26–27; 2013). Here he delves into another overlooked resource — soil. This “wonderland ...



Essential Reading: 5 Books About Dramatic Supreme Court Nomination Hearings
New York Times
Ethan Bronner's “Battle for Justice” (1989) dissects the hearings for Robert H. Bork, who was nominated by Ronald Reagan in 1987. According to The Times's critic Christopher Lehmann-Haupt the “mesmerizing” book lays out the intellectual and ideological ...

and more »


Newsweek

The Bannon Canon: Books Favored by the Trump Adviser
Newsweek
People who know Steve Bannon, President Donald Trump's chief strategist, often talk about his love of books, his penchant for quoting from them and a desk piled with obscure tomes, open to pages where he's searched for quotes or inspiration. But his ...

and more »


Washington Post

10 great graphic books that deserve to win the Oscars of the comics world
Washington Post
With so many conventions and their companion awards ceremonies on the horizon, Comic Riffs urges voters to especially consider a handful of eligible graphic novels and other sequential-art books from last year — some of which might be otherwise ...

and more »


New York Times

Fran Lebowitz: By the Book
New York Times
There are no books on my night stand, because I'm a lifelong insomniac, so eight or nine years ago, I thought: “Don't read in bed. It's too stimulating. Watch TV instead. It's boring.” And it's true. TV is boring, but apparently not boring enough to ...



Author, illustrator talk books with Moundridge students
McPherson Sentinel
For some elementary students, a book in their school library was written just across the street. Moundridge author Casie Wiens and illustrator Jessie Pohl spoke with students about writing, reading and creativity at Moundridge Elementary School Wednesday.


Google News

thatware.org ©