James Martells Methods and Yahoo
In James Martell's Affiliate Handbook, he mentions that he focuses on optimizing almost exclusively for Google, since they get the bulk of search engine traffic. But there's been a little bit of controversy lately about some of James's sites being penalized by Google. My personal suspicion is that his sites were excessively cross-linked, and some of them might have had duplicated content. But one of the things I have noticed is that the Martell sites are doing very well in Yahoo.
A good friend of mine is an expert at SEO. He explained to me a few days ago that Yahoo's current algorithm is very similar to Google's old algorithm, before Google started trying really hard to thwart SEO's and affiliate marketers. This would explain why Martell's sites are still doing very well in Yahoo. And while Google might still get a lot of searches, Yahoo is no slouch. If Yahoo gets half the searches done on it that Google does, then it's still sending a terrific amount of traffic. (I heard someone say that Google might put the lobster on the table, but Yahoo can still put the steak on the plate.)
Yahoo is more sensitive to on-page optimization than Google. One of the only flaws (and it's a minor flaw) with James's materials is his focus on keyword density and on-page optimization. Off page factors matter much more than on page factors right now, and that situation won't change anytime soon, as far as I'm concerned. It's just so much easier to manipulate your on-page factors than it is to manipulate your offpage factors. Yahoo's a big fan of having your keyword in the URL, but Yahoo's results are heavily related to your backlink structure too.
I recommend James Martell's book and his methods, but I encourage everyone to do some independent thinking too. I disagree with a cookie-cutter approach to webmastering, and to business as a whole. Pay attention to what's going on, and experiment with different things. Learn what's working for you, both in Yahoo, and in Google, and don't be afraid to try something different now and then.
The author runs several affiliate websites, and you can read more about his exploits at his affiliatemarketingprograms.blogspot.com/">Affiliate Marketing Programs Blog and see one of his sites at www.major-millions.net/">Major Millions Jackpot.
The 2017 PEN Literary Awards will be presented at the Beverly Wilshire Hotel on October 27, with the Lifetime Achievement Award going to Margaret Atwood.
The honorees are:
Fiction: Black Sheep Boy by Martin Pousson
Creative Nonfiction: When Breath Becomes Air by Paul Kalanithi
Research Nonfiction: The Perfect Horse by Elizabeth Letts
Poetry: Look by Solmaz Sharif
Young Adult: Outrun the Moon by Stacey Lee
Translation: Confessions by Rabee Jaber, translated by Kareem James Abu-Zeid
Journalism: The White Flight of Derek Black by Eli Saslow
Drama: Roe, by Lisa Loomer
Annie Proulx will receive the National Book Foundation's Medal for Distinguished Contribution to American Letters at the awards ceremony on November 15. Anne Hathaway (who starred in the film adaptation of Brokeback Mountain) will present the award.
CNN reports on "the world's coolest bookstores from London to Los Angeles."
Bookstores, libraries and other organizations across the USA are preparing for Banned Books Week 2017, which runs next week, September 24-30. Shelf Awareness takes a look at what some stores are planning...
David Lagercrantz, who continued Stieg Larsson's Milllennium series after the latter's death in 2004, has stated that he will write just one more book in the series, to be released in 2019. This would bring the series to six books - three by Larsson and three by Lagercrantz.
In an op ed for the New York Times, Matt A.V. Chaban, policy director for the Center for an Urban Future, discusses how libraries in New York City, and potentially, in cities across the country, could find much needed funds to modernize and stay relevant for the long term through partnerships with housing and office developments:
"In 2014, the city selected the Fifth Avenue Committee to undertake the novel task of redeveloping the Sunset Park branch. There, an eight-story building will rise, with the first two floors dedicated to a library 75 percent larger than the one there now. The floors above will have 49 apartments, all of which will be rented to low- and middle-income families in perpetuity.
Imagine if the city did the same at the branch in Corona, Queens, where cramped quarters force study groups to huddle on the floor; or Red Hook, Brooklyn, where families from the nearby housing projects are eager for more job training; or Brighton Beach, Brooklyn, where rising sea levels and storms like Sandy threaten its very operations."
Two TV series based on books scooped the top honors at last night's Emmy Awards:
The Handmaid's Tale won five awards including best drama series, best actress for Elisabeth Moss and best supporting actress for Ann Dowd.
Big Little Lies took five prizes in the limited series categories, including wins for Nicole Kidman and Laura Dern.
James Hohmann, national political correspondent for The Washington Post and author of The Daily 202, leads Monday's issue with a look at the many books Hillary Clinton turned to after her election loss:
"What Happened was quickly strip-mined for political nuggets after its publication last Tuesday. As I went through it over the weekend, though, what struck me most was how the wounded Democrat coped after her crushing defeat last November.
In short, Clinton has read voraciously and eclectically for escape, for solace and for answers.
The collection of works that she cites across 494 pages showcases a top-flight intellect and would make for a compelling graduate school seminar..."
The widow and the biographer of the beloved British children's writer Roald Dahl told the BBC in an interview this week that Charlie Bucket, the young boy whose life is changed by a golden ticket in Charlie and the Chocolate Factory, was originally supposed to be black.
Mrs. Dahl made the remark during a conversation with Donald Sturrock, her husband's biographer, on BBC Radio 4's "Today" program. "It was his agent who thought it was a bad idea when the book was first published to have a black hero," Mr. Sturrock said. "She said people would ask why."
After a nine month dispute, Manhattan's Federal District Court has ruled that Matthew Lombardo's theatrical parody, Who's Holiday! a dark and decidedly adult sequel of sorts to Dr Seuss's How the Grinch Stole Christmas does not violate the copyright of the original story.