James Martells Methods and Yahoo
In James Martell's Affiliate Handbook, he mentions that he focuses on optimizing almost exclusively for Google, since they get the bulk of search engine traffic. But there's been a little bit of controversy lately about some of James's sites being penalized by Google. My personal suspicion is that his sites were excessively cross-linked, and some of them might have had duplicated content. But one of the things I have noticed is that the Martell sites are doing very well in Yahoo.
A good friend of mine is an expert at SEO. He explained to me a few days ago that Yahoo's current algorithm is very similar to Google's old algorithm, before Google started trying really hard to thwart SEO's and affiliate marketers. This would explain why Martell's sites are still doing very well in Yahoo. And while Google might still get a lot of searches, Yahoo is no slouch. If Yahoo gets half the searches done on it that Google does, then it's still sending a terrific amount of traffic. (I heard someone say that Google might put the lobster on the table, but Yahoo can still put the steak on the plate.)
Yahoo is more sensitive to on-page optimization than Google. One of the only flaws (and it's a minor flaw) with James's materials is his focus on keyword density and on-page optimization. Off page factors matter much more than on page factors right now, and that situation won't change anytime soon, as far as I'm concerned. It's just so much easier to manipulate your on-page factors than it is to manipulate your offpage factors. Yahoo's a big fan of having your keyword in the URL, but Yahoo's results are heavily related to your backlink structure too.
I recommend James Martell's book and his methods, but I encourage everyone to do some independent thinking too. I disagree with a cookie-cutter approach to webmastering, and to business as a whole. Pay attention to what's going on, and experiment with different things. Learn what's working for you, both in Yahoo, and in Google, and don't be afraid to try something different now and then.
The author runs several affiliate websites, and you can read more about his exploits at his affiliatemarketingprograms.blogspot.com/">Affiliate Marketing Programs Blog and see one of his sites at www.major-millions.net/">Major Millions Jackpot.
Denis Johnson, the award-winning fiction writer, poet, and playwright whose best-known and most influential work, the story collection Jesus' Son, turned 25 this year, has died. He was 67. The cause of his death has not been disclosed.
Jean Fritz, an award-winning writer whose work helped transform historical biographies for children from leaden recitals of battles and dates into warm, human narratives full of quirks and crotchets and satisfyingly strange facts, died on Sunday at her home in Sleepy Hollow, N.Y. She was 101.
The author of more than four dozen books, Mrs. Fritz was known in particular for her biographies of many of the signal figures of 18th- and 19th-century American history.
America's libraries got a major boost this week on Capitol Hill as a group of leading publishing, information, software, and other businesses unveiled an organized effort to advocate for federal library funding. The move comes in response to the Trump administration's proposal to eliminate virtually all federal library funding, and the agency that distributes those funds to all 50 states.
Margarita Engle has been named the Young People's Poet Laureate by the Poetry Foundation. Awarded every two years, the $25,000 laureate title is given to a living writer in recognition of a career devoted to writing exceptional poetry for young readers. The laureate advises the Poetry Foundation on matters relating to young people's literature.
Suite Française, adapted from the bestselling book by Irene Nemirovsky will premiere on the Lifetime network May 22.
Represented by the Pacific Legal Foundation, Book Passage--with stores in Corte Madera, Sausalito and San Francisco, Calif.--and co-owner Bill Petrocelli have filed suit against a state law that, the plaintiffs say, "will make it extremely risky, if not impossible, for stores to sell autographed books or host author events."
Petrocelli said that the law's "expensive mandates--with voluminous reporting requirements and draconian penalties--create a nightmare for independent booksellers that thrive on author events and book signings. Consumers will also suffer. The tradition of author events at bookstores, with opportunities for direct interaction between writers and readers, will be shattered. The cost of record-keeping and major liability threaten to make book signings impossible, and stores such as mine do not want to engage in the massive intrusion on customer privacy that is mandated by the law's reporting rules."
Several publishers and authors organizations have officially joined the many book world people criticizing Amazon's new policy allowing third-party booksellers to "bid" for the primary spot in buy buttons.
A statement from the Authors Guild called the move "deeply disturbing" and said it "has the potential to decimate authors' and publishers' earnings from many books, especially backlist books." It noted, too, that the policy might be connected with Amazon's desire to force publishers to use its print-on-demand services, if POD availability will essentially guarantee a top spot on buy buttons. Such an arrangement, the Guild wrote, "looks an awful lot like a 'tying' arrangement under the antitrust law."
The statement concluded: "Amazon has already done enough damage in the book industry. It has devalued books by setting the price and consumer expectations for e-books and hard copy books artificially low, even taking a loss to do so. And it extracts an unreasonable fee from the sale of any book through its site, as compared to the services it provides, and charges extra for things it calls 'marketing services,' such as making a book discoverable on its site. Amazon gets away with this because it has monopoly and monopsony power over the retail book industry. Without a fair and open publishing marketplace, publishers will soon lose the ability to invest in the books that advance our knowledge and culture."
A new program from Amazon is drawing a range of reactions from those across the publishing industry, from fear to downright anger. The e-tailer has started allowing third-party book re-sellers to "win" buy buttons on book pages. The program, publishers, agents, and authors allege, is discouraging customers from buying new books, negatively affecting sales and revenue.
Once every 10 years Granta issues a special issue focused on new American fiction, "showcasing the young novelists deemed to be the best of their generation--writers of remarkable achievement and promise, still in their twenties and thirties."
It's Best of Young American Novelists of 2017 list includes "21 outstanding writers who capture the preoccupations of modern America." The authors are: Jesse Ball, Halle Butler, Emma Cline, Joshua Cohen, Mark Doten, Jen George, Rachel B Glaser, Lauren Groff, Yaa Gyasi, Garth Risk Hallberg, Greg Jackson, Sana Krasikov, Catherine Lacey, Ben Lerner, Karan Mahajan, Anthony Marra, Dinaw Mengestu, Ottessa Moshfegh, Chinelo Okparanta, Esmé Weijun Wang, and Claire Vaye Watkins.
Robert M. Pirsig, author of Zen and the Art of Motorcycle Maintenance: An Inquiry into Values, died yesterday at age 88.
First published in 1974 by William Morrow, the book was a spectacularly popular philosophy book that was loosely autobiographical, tracing a father-son motorcycle trip and flashbacks to a period in which the author was diagnosed as schizophrenic. Its thesis was that quality is the basis of reality, and that this understanding unifies most East Asian and Western thought. Pirsig called this system of thought the Metaphysics of Quality.