Book Review: Seth Godin - All Marketers Are Liars
Let me start with a small disclaimer: I am a HUGE fan of Seth Godin, and have been ever since he wrote Permission Marketing and probably always will be. Seth has a very unique take on traditional marketing (he thinks it's dead) and I agree with him. A nice summary of stuff Seth knows was kindly put together by Aaron Dignan at Brandplay.com
That being said, I felt it would be worthwhile to blog a bit about Seth's new book so you can decide for yourself whether or not you want to get his book. That being said, on with the post...
Marketers aren't really liars. Consumers are. Consumers tell themselves story based on the marketing message they hear, filtered through their own lenses, and believe the marketing they hear IF an authentic message is told.
Here's what I learned:
- You must have a product that delivers on your story if you want long-term success
- You need to start at the fringes to build passionate users, have these early adopters tell your stories, then you can move a bit to the middle to reach more
- You only tell your story once. Passionate users continue to tell your story, whether you want them to or not, so you might as well embrace them.
- You will not reach everyone, so don't try to. Mass messages are too watered down and are not authentic enough to get viral and spread enough to make it worth your while
Those are the big takeaways I got from Seth's book. You can read his blog at allmarketersareliars.com or buy the book from the world's greatest online bookstore, 800CEOREAD.com.
I hope you'll make your own judgment about this book and check it out for yourself. If not, that's fine too. Maybe this book wasn't meant for you.
Phil Gerbyshak leads a team as manager of an IT Help Desk in Milwaukee, WI, and finds that sharing his knowledge is a crucial component for in his success as a leader and as a person. Phil's personal philosophy is paraphrased from Tim Sanders' fantastic book Love is the Killer App: "Share your knowledge, your network, and your love. The rest will follow." Feel free to contact Phil at makeitgreat.org">http://makeitgreat.org or call 414.640.7445 anytime.
Novelist V.S. Naipaul, who won the Nobel Prize in literature, has died at his home in London aged 85. He was born in rural Trinidad in 1932 and wrote more than 30 books including A Bend in the River and his masterpiece, A House for Mr Biswas.
Bookmarks Bookshop, a socialist bookstore in Bloomsbury, in London, has received outpourings of support after 12 far-right protesters stormed in and vandalized the store on Saturday evening, the Guardian reported.
As two staff members were closing the store on August 4, a dozen men, one of them wearing a Donald Trump mask, entered the store and began "knocking over displays and ripping up magazines while chanting far-right slogans." It is believed that the men took part in demonstrations earlier that day protesting the "censorship" of Alex Jones's website InfoWars.
Although Amazon's sales in the U.K. continue to grow--rising 20%, to $11.4 billion, in 2017--for the second straight year the company was able to halve the amount of corporate tax it paid.
The Washington Post asks why China is so afraid of author and book publisher Gui Minhai (also known as Michael Gui):
Gui Minhai, a Chinese-born Swedish citizen, was riding a train from Shanghai to Beijing in the company of two Swedish diplomats in January when 10 Chinese plainclothesmen stormed aboard, lifted him up and carried him off the train and out of sight.
Three weeks later, Gui was paraded before Chinese media to recite a bizarre and apparently coerced confession. He hasn't been heard from since.
This is what passes for the rule of law in China today.
I think of Gui sometimes when I hear Chinese President Xi Jinping boasting about a country that "has stood up, grown rich and is becoming strong."
Would a truly strong and self-confident nation behave this way? Why would it feel the need to kidnap -- for the second time, no less -- a peaceable 54-year-old gentleman such as Gui and keep him, in poor health, locked up for, now, more than a thousand days?
New research suggests that Dr. Seuss's Lorax is based on a particular monkey that the writer encountered in Kenya...
Recently, a group of researchers posited that the Lorax is not entirely invented, like Sam I Am or Things 1 and 2. Instead, it's inspired by a particular real-life species, a fuzzy-faced primate called the patas monkey that Geisel got to know in Kenya. Their conclusion, a paper called "Dr. Seuss and the Real Lorax," was published in Nature Ecology & Evolution earlier this week.
Do you have a habit of picking up books that you never quite get around to reading?
If this sounds like you, you might be unwittingly engaging in tsundoku - a Japanese term used to describe a person who owns a lot of unread literature.
One of the many great things about languages worldwide is the sizeable number of words for which there is no real English translation. Often they tell us about concepts and ideas that we are missing out on in the anglophone world.
As the northern hemisphere heads abroad in the coming holiday season, here are a few to be looking out for:
You may have witnessed the ritual, knowingly or not, while on the hunt for a coffee or a cold beer towards the end of another long Spanish afternoon...
"Lost" material from The Autobiography of Malcolm X, reportedly seen as too controversial to publish in the 1960s, has emerged this week at an auction in New York.
Along with the original typed manuscript, which reveals the back and forth between the black activist and his collaborator Alex Haley, to whom he told his story, the unpublished writing was put up for sale on Thursday by New York auctioneer Guernsey's. The papers, including an unpublished chapter and a series of unpublished pages, were acquired by the New York Public Library's Schomburg Center for Research in Black Culture.
Even the light of 200 birthday candles couldn't pierce the gloom of "Wuthering Heights." But the fire that burned within Emily Brontë roars across the centuries.
How remarkable that on the bicentennial of her birth, this reclusive woman should still be crying at our window like Catherine, "Let me in -- let me in! I'm come home!" ...
The Guardian posted the Man Booker Prize longlist early, in advance of Wednesday's scheduled announcement, and then promptly took it down. But the list survived in the Google cache and across social media and thus is now public.