Book Review: Seth Godin - All Marketers Are Liars
Let me start with a small disclaimer: I am a HUGE fan of Seth Godin, and have been ever since he wrote Permission Marketing and probably always will be. Seth has a very unique take on traditional marketing (he thinks it's dead) and I agree with him. A nice summary of stuff Seth knows was kindly put together by Aaron Dignan at Brandplay.com
That being said, I felt it would be worthwhile to blog a bit about Seth's new book so you can decide for yourself whether or not you want to get his book. That being said, on with the post...
Marketers aren't really liars. Consumers are. Consumers tell themselves story based on the marketing message they hear, filtered through their own lenses, and believe the marketing they hear IF an authentic message is told.
Here's what I learned:
- You must have a product that delivers on your story if you want long-term success
- You need to start at the fringes to build passionate users, have these early adopters tell your stories, then you can move a bit to the middle to reach more
- You only tell your story once. Passionate users continue to tell your story, whether you want them to or not, so you might as well embrace them.
- You will not reach everyone, so don't try to. Mass messages are too watered down and are not authentic enough to get viral and spread enough to make it worth your while
Those are the big takeaways I got from Seth's book. You can read his blog at allmarketersareliars.com or buy the book from the world's greatest online bookstore, 800CEOREAD.com.
I hope you'll make your own judgment about this book and check it out for yourself. If not, that's fine too. Maybe this book wasn't meant for you.
Phil Gerbyshak leads a team as manager of an IT Help Desk in Milwaukee, WI, and finds that sharing his knowledge is a crucial component for in his success as a leader and as a person. Phil's personal philosophy is paraphrased from Tim Sanders' fantastic book Love is the Killer App: "Share your knowledge, your network, and your love. The rest will follow." Feel free to contact Phil at makeitgreat.org">http://makeitgreat.org or call 414.640.7445 anytime.
The budget battle is kicking up again in Washington, but this time with a note of optimism for libraries and library supporters. Last week, a House Appropriations subcommittee voted to recommend level funding for libraries in FY2018, which would mean roughly $231 million for the Institute of Museum and Library Services (IMLS), $183 million for the Library Services and Technology Act, and $27 million for the Innovative Approaches to Literacy (IAL) program.
The vote comes after President Trump in May doubled down on his call to eliminate IMLS and virtually all federal funding for libraries, as well as a host of other vital agencies.
By his own admission, the novelist Junot Díaz is an agonizingly slow writer and a chronic procrastinator. Over the past two-plus decades, he has published just three books: two short-story collections and his 2007 novel, The Brief Wondrous Life of Oscar Wao, which won the Pulitzer Prize.
But even by Mr. Díaz's glacial standards, his latest book, Islandborn (March 2018, Dial Books), will be long overdue about 20 years past deadline. And it's a mere 48 pages long.
According to the New York Times, Islandborn "engages with many of the same themes that Mr. Díaz has wrestled with in his fiction: immigration and identity, the weight of collective memory, and feelings of displacement and belonging." ...
This year's International Thriller Writers' annual awards have been presented to:
Hardcover: Before the Fall
, Noah Hawley
First Novel: The Drifter
, Nicholas Petrie
Paperback Original: The Body Reader
, Anne Frasier
eBook Original: Romeo's Way
, James Scott Bell
For the 50th anniversary of the Beatles' Yellow Submarine, the Apple Corporation is authorizing a comic book adaptation of the classic film with Titan Comics. The book is slated for release in 2018.
Liu Xiaobo, the renegade Chinese intellectual who kept vigil at Tiananmen Square in 1989 to protect protesters from encroaching soldiers, promoted a pro-democracy charter that brought him a lengthy prison sentence and was awarded the Nobel Peace Prize while locked away, died under guard in a hospital on Thursday. He was 61.
(Liu Xiaobo is pronounced approximately Lee-O shau-BO. Liu is his family name, Xiaobo his given name. The first syllable of Xiaobo rhymes with now.)
In a move that had been expected, Bertelsmann has increased its stake in Penguin Random House. After the deal is completed in September, Bertelsmann will have a 75% share of PRH with Pearson controlling the remaining 25%.
Spencer Johnson, a onetime physician and children's book author, whose best-selling books on business management, including "The One-Minute Manager" and "Who Moved My Cheese?," sold millions of copies and inspired a cult-like following, died July 3 at a hospital in Encinitas, Calif. He was 78.
An unpublished picture book by Maurice Sendak has been found hidden deep in his archives, five years after his death. The typewritten manuscript and illustrations, co-authored by Sendak's longtime collaborator Arthur Yorinks, were discovered in Connecticut by Lynn Caponera, president of the Maurice Sendak Foundation. Caponera was Sendak's housekeeper, assistant and friend for many years.
Titled Presto and Zesto in Limboland, the illustrations were created in 1990 to accompany a London Symphony Orchestra performance of Leos Janacek's Ríkadla, a 1927 composition that set Czech nursery rhymes to music.
Michael Bond, the genial British author who created Paddington Bear, the polite, good-natured but disaster-prone little hero of children's novels, picture and activity books, television series, and films, died at his home in London on Tuesday. He was 91.
In a 2014 interview with the The Guardian, Mr. Bond said that the character had partly been inspired by his memories of child evacuees passing through Reading from London. "They all had a label round their neck with their name and address on and a little case or package containing all their treasured possessions."
Mr. Bond also wrote books about Olga da Polga, a guinea pig, and a mouse called Thursday, and for adult readers about Monsieur Pamplemousse, a culinary detective with a dog named Pommes Frites.
Imbolo Mbue's debut novel Behold the Dreamers is the latest "summer" pick for Oprah's Book Club. In a statement first available at Amazon, Winfrey says, "It's about race and class, the economy, culture, immigration and the danger of the us versus them mentality. And underneath it all pumps the heart and soul of family love, the pursuit of happiness and what home really means."