Book Review: Seth Godin - All Marketers Are Liars
Let me start with a small disclaimer: I am a HUGE fan of Seth Godin, and have been ever since he wrote Permission Marketing and probably always will be. Seth has a very unique take on traditional marketing (he thinks it's dead) and I agree with him. A nice summary of stuff Seth knows was kindly put together by Aaron Dignan at Brandplay.com
That being said, I felt it would be worthwhile to blog a bit about Seth's new book so you can decide for yourself whether or not you want to get his book. That being said, on with the post...
Marketers aren't really liars. Consumers are. Consumers tell themselves story based on the marketing message they hear, filtered through their own lenses, and believe the marketing they hear IF an authentic message is told.
Here's what I learned:
- You must have a product that delivers on your story if you want long-term success
- You need to start at the fringes to build passionate users, have these early adopters tell your stories, then you can move a bit to the middle to reach more
- You only tell your story once. Passionate users continue to tell your story, whether you want them to or not, so you might as well embrace them.
- You will not reach everyone, so don't try to. Mass messages are too watered down and are not authentic enough to get viral and spread enough to make it worth your while
Those are the big takeaways I got from Seth's book. You can read his blog at allmarketersareliars.com or buy the book from the world's greatest online bookstore, 800CEOREAD.com.
I hope you'll make your own judgment about this book and check it out for yourself. If not, that's fine too. Maybe this book wasn't meant for you.
Phil Gerbyshak leads a team as manager of an IT Help Desk in Milwaukee, WI, and finds that sharing his knowledge is a crucial component for in his success as a leader and as a person. Phil's personal philosophy is paraphrased from Tim Sanders' fantastic book Love is the Killer App: "Share your knowledge, your network, and your love. The rest will follow." Feel free to contact Phil at makeitgreat.org">http://makeitgreat.org or call 414.640.7445 anytime.
According to Barnes & Noble's survey, 77% of Americans read at least one book, newspaper or magazine during Thanksgiving or other holiday travel, while 60% of travelers usually bring, buy or borrow reading material specifically for travel on Thanksgiving Eve. Some 73% of respondents said they felt that traveling on the day before Thanksgiving is a "good time to bring a book they would enjoy and be able to read," and just over a quarter of Americans feel that "bringing a book along for Thanksgiving could give them a way to get out of an uncomfortable or awkward conversation with a relative or other guest."
Anuk Arudpragasam has won the prestigious ?DSC Prize for South Asian Literature 2017 for his novel, "?The Story of a Brief Marriage", published by Granta in the UK, and by Flatiron in the USA
Arudpragasam was awarded the $25,000 (£18,830) prize along with a unique trophy by Hon'ble Abul Maal Abdul Muhith, minister of finance of Bangladesh ?at the Dhaka Literature Festival in Bangladesh.
Little House on the Prairie Fans will likely enjoy Publishers Weekly's article, "10 Things You Probably Didn't Know about Laura Ingalls Wilder."
The national book awards for 2017 have been announced.
The winners are:
Fiction: Jesmyn Ward, Sing, Unburied, Sing
Nonfiction: Masha Gessen, The Future Is History: How Totalitarianism Reclaimed Russia
Poetry: Frank Bidart, Half-light: Collected Poems 1965-2016
Young People's Literature: Robin Benway, Far from the Tree
Annie Proulx received the Medal for Distinguished Contribution to American Letters.
Indies First/Small Business Saturday 2017 and the start of the holiday shopping season are just a week and a half away (Nov 25), and more independent bookstores around the United States are finalizing their plans for the annual celebration of bookselling and small businesses. Shelf Awareness rounds up some of the planned activities...
Bookstore sales declined 6.5% this September, compared to September 2016, according to preliminary figures released by the U.S. Census Bureau Wednesday morning. Sales in September were $1.01 billion, down from $1.8 billion a year ago.
The Observer newspaper continues its 2+ year project to review what it deems to be the top 100 nonfiction books of all time. The series began in February 2016 with their No. 1 pick, Elizabeth Kolbert's The Sixth Extinction and is on track to complete by the turn of the year. The most recent review is for The Diary of Samuel Pepys coming in at No. 92.
The Observer is the sister newspaper to the better known British newspaper, The Guardian. The Observer publishes on Sundays, The Guardian publishes on all other days of the week. Both newspapers combine their content into theguardian.com website.
With 4 million or 17% of all online ebooks being pirated, novelists including Maggie Stiefvater and Samantha Shannon say theft by fans puts their books at risk.
The playwright Tom Stoppard has won the David Cohen prize for a lifetime's achievement in literature, hailed as a "giant of 20th-century British drama" with an "outstanding and enduring body of unfailingly creative, innovative and brilliant work."
Howard Jacobson in the Guardian asks how many of us still read a book in bed?