Book Review: Seth Godin - All Marketers Are Liars
Let me start with a small disclaimer: I am a HUGE fan of Seth Godin, and have been ever since he wrote Permission Marketing and probably always will be. Seth has a very unique take on traditional marketing (he thinks it's dead) and I agree with him. A nice summary of stuff Seth knows was kindly put together by Aaron Dignan at Brandplay.com
That being said, I felt it would be worthwhile to blog a bit about Seth's new book so you can decide for yourself whether or not you want to get his book. That being said, on with the post...
Marketers aren't really liars. Consumers are. Consumers tell themselves story based on the marketing message they hear, filtered through their own lenses, and believe the marketing they hear IF an authentic message is told.
Here's what I learned:
- You must have a product that delivers on your story if you want long-term success
- You need to start at the fringes to build passionate users, have these early adopters tell your stories, then you can move a bit to the middle to reach more
- You only tell your story once. Passionate users continue to tell your story, whether you want them to or not, so you might as well embrace them.
- You will not reach everyone, so don't try to. Mass messages are too watered down and are not authentic enough to get viral and spread enough to make it worth your while
Those are the big takeaways I got from Seth's book. You can read his blog at allmarketersareliars.com or buy the book from the world's greatest online bookstore, 800CEOREAD.com.
I hope you'll make your own judgment about this book and check it out for yourself. If not, that's fine too. Maybe this book wasn't meant for you.
Phil Gerbyshak leads a team as manager of an IT Help Desk in Milwaukee, WI, and finds that sharing his knowledge is a crucial component for in his success as a leader and as a person. Phil's personal philosophy is paraphrased from Tim Sanders' fantastic book Love is the Killer App: "Share your knowledge, your network, and your love. The rest will follow." Feel free to contact Phil at makeitgreat.org">http://makeitgreat.org or call 414.640.7445 anytime.
Thirty years after her death, Daphne du Maurier has not run out of surprises. Undiscovered poems written some 90 years ago when the author of Rebecca was still a literary unknown have been discovered hidden inside a photograph frame.
Gene Wolfe, a towering figure in science fiction whose magnum opus The Book of the New Sun was hailed as a masterpiece by Ursula K Le Guin, has died at the age of 87.
Netflix has been on a book acquisition spree over the past year, developing screen adaptations of dozens of novels, series, short story collections, and graphic novels. About 50 of these literary properties are being turned into series projects, while the screening service has announced plans to adapt only a handful into features—a list that includes Button Man by John Wagner, I'm Thinking of Ending Things by Iain Reid, Pashmina by Nidhi Chanani, and The Willoughbys by Lois Lowry
The 2019 Pulitzers have been announced. The winners in the "Letters" category are:
Fiction: The Overstory by Richard Powers
Nonfiction: Amity and Prosperity by Eliza Griswold
History: Frederick Douglass by David W. Blight
Biography: The New Negro by Jeffrey C. Stewart
Poetry: Be With by Forrest Gander
The Library of Congress rejected pressure from student activists to change its subject heading "illegal aliens" to "undocumented immigrants," arguing that many do have documentation of some type and that the term is not widely used in law, but has decided to replace the former heading with two new ones: "non-citizens" and "unauthorized immigration."
The subject headings are an integral part of the world's most widely used library indexing tool, the basis for thousands of daily searches around the globe.
Mental Floss has a fun article on words that started as spelling mistakes. For example, nicknames were originally called eke names, with the verb eke used here in the sense of "to make longer" or "to provide an addition." Sometime in the 13th century, however, "an eke-name" was mistakenly interpreted as "a neke-name," and the N permanently jumped across from the indefinite article an to the verb eke.
According to a Pew Research public opinion poll 3 in 4 Americans believe that local news outlets are in good financial shape and fewer than 1 in 6 pays for local news.
"I found the survey results to be really sad and disturbing," said David Chavern, president of the News Media Alliance, which advocates for news organizations. "Local journalism is very much at risk, and the public just doesn't seem to realize it."
In the 1990s, 30 percent profit margins were common at regional newspapers and the chains that owned them but revenue from print advertising has declined precipitously and a new generation of news consumers never developed the daily-newspaper habit that their parents and grandparents had. Newspapers (and to a lesser extent local TV stations) were forced to cut costs and reduce employees (by 45 percent between 2008 and 2017.
But even in their shrunken state, many regional newspapers are producing important public-interest journalism. While this may seem encouraging, the ability to do so is fragile: the gutting of many local papers continues apace…
After fiercely challenging Ted Hughes's description of deaf children as "alert and simple" in a poem in his first collection, the deaf spoken-word poet Raymond Antrobus has won the Ted Hughes award for poetry.
The 33-year-old British Jamaican, who has performed at Glastonbury and also works as a teacher, has received the £5,000 prize for his debut The Perseverance. Described as "compelling" in the Guardian, the collection touches on family life, particularly the death of Antrobus's father, his diagnosis with deafness as a small child, and his biracial heritage. It has also been longlisted for this year's Folio prize.
More than 1,300 writers including Kerry Hudson, David Nicholls, Sally Rooney, Michael Rosen and Val McDermid have backed a campaign for Waterstones booksellers to be paid the living wage.
The support follows a petition from staff at Waterstones, signed by more than 6,000 people, which calls on the book chain's managing director, James Daunt, to pay booksellers a starting living wage of £9 an hour, or £10.55 for the Greater London area...
...In an open reply to Hudson, Daunt said the writers were "preach[ing] to the converted", but that the book chain could not yet afford a pay increase, two years after returning to profit. .... "If you raise the bottom level really significantly, then everybody all the way up the company has to go up, and then we go bust, which isn't very helpful ... If we were to move to a significantly higher starting rate, then we would have to take that money from our more experienced booksellers, or cut costs in another dramatic way. We're simply not profitable enough to wave the magic wand and shower gold all around."
The European parliament has approved a controversial directive introducing sweeping changes to copyright enforcement across Europe.
The European copyright directive is best known for two provisions it contains: articles 11 and 13, referred to as the "link tax" and "upload filter", respectively, by opponents.
The latter requires websites that host user-generated content to take active measures to prevent copyrighted material from being uploaded without permission, under the penalty of being held liable for their users' copyright infringement.
Article 11, the "link tax", includes new requirements aimed at making companies like Google pay licensing fees to publications such as newspapers whose work gets aggregated in services like Google News.