Book Review: Seth Godin - All Marketers Are Liars


Let me start with a small disclaimer: I am a HUGE fan of Seth Godin, and have been ever since he wrote Permission Marketing and probably always will be. Seth has a very unique take on traditional marketing (he thinks it's dead) and I agree with him. A nice summary of stuff Seth knows was kindly put together by Aaron Dignan at Brandplay.com

That being said, I felt it would be worthwhile to blog a bit about Seth's new book so you can decide for yourself whether or not you want to get his book. That being said, on with the post...

Marketers aren't really liars. Consumers are. Consumers tell themselves story based on the marketing message they hear, filtered through their own lenses, and believe the marketing they hear IF an authentic message is told.

Here's what I learned:

  • You must have a product that delivers on your story if you want long-term success
  • You need to start at the fringes to build passionate users, have these early adopters tell your stories, then you can move a bit to the middle to reach more
  • You only tell your story once. Passionate users continue to tell your story, whether you want them to or not, so you might as well embrace them.
  • You will not reach everyone, so don't try to. Mass messages are too watered down and are not authentic enough to get viral and spread enough to make it worth your while

Those are the big takeaways I got from Seth's book. You can read his blog at allmarketersareliars.com or buy the book from the world's greatest online bookstore, 800CEOREAD.com.

I hope you'll make your own judgment about this book and check it out for yourself. If not, that's fine too. Maybe this book wasn't meant for you.

Phil Gerbyshak leads a team as manager of an IT Help Desk in Milwaukee, WI, and finds that sharing his knowledge is a crucial component for in his success as a leader and as a person. Phil's personal philosophy is paraphrased from Tim Sanders' fantastic book Love is the Killer App: "Share your knowledge, your network, and your love. The rest will follow." Feel free to contact Phil at makeitgreat.org">http://makeitgreat.org or call 414.640.7445 anytime.


MORE RESOURCES:
David Lagercrantz, who continued Stieg Larsson's Milllennium series after the latter's death in 2004, has stated that he will write just one more book in the series, to be released in 2019. This would bring the series to six books - three by Larsson and three by Lagercrantz.

In an op ed for the New York Times, Matt A.V. Chaban, policy director for the Center for an Urban Future, discusses how libraries in New York City, and potentially, in cities across the country, could find much needed funds to modernize and stay relevant for the long term through partnerships with housing and office developments:

"In 2014, the city selected the Fifth Avenue Committee to undertake the novel task of redeveloping the Sunset Park branch. There, an eight-story building will rise, with the first two floors dedicated to a library 75 percent larger than the one there now. The floors above will have 49 apartments, all of which will be rented to low- and middle-income families in perpetuity.

Imagine if the city did the same at the branch in Corona, Queens, where cramped quarters force study groups to huddle on the floor; or Red Hook, Brooklyn, where families from the nearby housing projects are eager for more job training; or Brighton Beach, Brooklyn, where rising sea levels and storms like Sandy threaten its very operations."

Two TV series based on books scooped the top honors at last night's Emmy Awards:

The Handmaid's Tale won five awards including best drama series, best actress for Elisabeth Moss and best supporting actress for Ann Dowd.

Big Little Lies took five prizes in the limited series categories, including wins for Nicole Kidman and Laura Dern.

James Hohmann, national political correspondent for The Washington Post and author of The Daily 202, leads Monday's issue with a look at the many books Hillary Clinton turned to after her election loss:

"What Happened was quickly strip-mined for political nuggets after its publication last Tuesday. As I went through it over the weekend, though, what struck me most was how the wounded Democrat coped after her crushing defeat last November.

In short, Clinton has read voraciously and eclectically — for escape, for solace and for answers.

The collection of works that she cites across 494 pages showcases a top-flight intellect and would make for a compelling graduate school seminar..."

The widow and the biographer of the beloved British children's writer Roald Dahl told the BBC in an interview this week that Charlie Bucket, the young boy whose life is changed by a golden ticket in Charlie and the Chocolate Factory, was originally supposed to be black.

Mrs. Dahl made the remark during a conversation with Donald Sturrock, her husband's biographer, on BBC Radio 4's "Today" program. "It was his agent who thought it was a bad idea when the book was first published to have a black hero," Mr. Sturrock said. "She said people would ask why."

After a nine month dispute, Manhattan's Federal District Court has ruled that Matthew Lombardo's theatrical parody, Who's Holiday! — a dark and decidedly adult sequel of sorts to Dr Seuss's How the Grinch Stole Christmas — does not violate the copyright of the original story.

Politico reports on how America's high school English teachers are adapting curriculum to the current political climate:

After watching the tumult of the 2016 presidential election play out inside their classrooms last year, and after a summer of hate-filled violence, many are retooling the reading lists and assignments they typically give their students. They worry that the classic high school canon doesn't sufficiently cover today's most pressing themes—questions about alienation and empathy and power—and that the usual writing prompts aren't enough to get students thinking deeper than an average cable news segment...

Stephen King's record-breaking horror film "It" may already be a hit with audiences, but one group is not celebrating the success of the latest adaptation of Stephen King's novel: clowns.

For a community already struggling to combat perceptions of clowns as scary rather than fun, the emergence of Pennywise, the movie's child-killing clown villain, played by Swedish actor Bill Skarsgard is truly the stuff of nightmares. Even before the film's release the World Clown Association was warning that the film could cause its members to lose work, even going as far as publishing a press kit to prepare clowns for the damaging effects It might have on their reputations.

The many sides of one of the UK's most beloved fantasy authors are reflected in an exhibition called Terry Pratchett: HisWorld, which opened this weekend at Salisbury Museum, not far from Terry Pratchett's Wiltshire (UK) "manorette" where he died in March 2015.

The memorabilia is as eclectic as the author's writing, from his first typewriter – a manual Imperial 58 bought secondhand for £14 – to his trademark leather jacket and Louisiana fedora.

The $1.2 trillion FY2018 budget bill (H.R. 3354), which passed by a 211-198 margin, includes full funding for the Institute of Museum and Library Services (IMLS), including all programs administered under the Library Services and Technology Act (LSTA), as well as the Department of Education's Innovative Approaches to Literacy (IAL) program.

The vote comes after the House Appropriations Committee in July approved a Labor, Health and Human Services, and Education (LHHS) funding bill which proposed roughly $231 million for the IMLS, including $183.6 million for LSTA, programs, and $27 million for IAL—essentially level with 2017 funding. In addition, the bill passed yesterday also increased funding for the National Library of Medicine by $6 million.

In addition to voting to preserve federal library funding, the House bill also would save the National Endowments for the Arts, and Humanities, which are funded as part of the FY2018 Interior and Environment Appropriations bill.

The House vote caps an intense lobbying effort, and comes after President Trump in May doubled down on his call to eliminate the IMLS and virtually all federal funding for libraries, as well as a host of other vital programs and agencies.....

thatware.org ©