Book Review: Seth Godin - All Marketers Are Liars
Let me start with a small disclaimer: I am a HUGE fan of Seth Godin, and have been ever since he wrote Permission Marketing and probably always will be. Seth has a very unique take on traditional marketing (he thinks it's dead) and I agree with him. A nice summary of stuff Seth knows was kindly put together by Aaron Dignan at Brandplay.com
That being said, I felt it would be worthwhile to blog a bit about Seth's new book so you can decide for yourself whether or not you want to get his book. That being said, on with the post...
Marketers aren't really liars. Consumers are. Consumers tell themselves story based on the marketing message they hear, filtered through their own lenses, and believe the marketing they hear IF an authentic message is told.
Here's what I learned:
- You must have a product that delivers on your story if you want long-term success
- You need to start at the fringes to build passionate users, have these early adopters tell your stories, then you can move a bit to the middle to reach more
- You only tell your story once. Passionate users continue to tell your story, whether you want them to or not, so you might as well embrace them.
- You will not reach everyone, so don't try to. Mass messages are too watered down and are not authentic enough to get viral and spread enough to make it worth your while
Those are the big takeaways I got from Seth's book. You can read his blog at allmarketersareliars.com or buy the book from the world's greatest online bookstore, 800CEOREAD.com.
I hope you'll make your own judgment about this book and check it out for yourself. If not, that's fine too. Maybe this book wasn't meant for you.
Phil Gerbyshak leads a team as manager of an IT Help Desk in Milwaukee, WI, and finds that sharing his knowledge is a crucial component for in his success as a leader and as a person. Phil's personal philosophy is paraphrased from Tim Sanders' fantastic book Love is the Killer App: "Share your knowledge, your network, and your love. The rest will follow." Feel free to contact Phil at makeitgreat.org">http://makeitgreat.org or call 414.640.7445 anytime.
Anna Burns won the 2018 Man Booker Prize for her third novel, Milkman. Burns, 56, is the first writer from Northern Ireland to win the Booker. She accepted the prize tonight at a lavish ceremony in London.
Burns's dark, experimental novel is about a bookish 18-year-old girl caught up in the Troubles in Northern Ireland. Originally set to be published in the United States next fall, Graywolf Press announced tonight that Milkman will be released on Dec. 11.
The New Academy Prize in Literature 2018 has been awarded to Guadeloupean author Maryse Condé. She is the author of about 20 novels, including I, Tituba, Black Witch of Salem; Tales from the Heart: True Stories from My Childhood; Windward Heights; Victoire: My Mother's Mother; and Who Slashed Celanire's Throat?
The New Academy Prize in Literature was created earlier this year by more than 100 Swedish writers, actors, journalists and other cultural figures in response to the Swedish Academy's decision not to award a 2018 Nobel Prize in Literature in the wake of a highly-publicized scandal. The New Academy will be dissolved in December.
A spate of global phishing scams attempting to access agencies' and publishers' manuscripts and other sensitive information prompted Penguin Random House North America to issue an urgent warning to all staff.
The PRH email was circulated with the subject line "Important: New Phishing Alert" and reads: "We have recently seen an increase in attempts to steal our manuscripts. This has occurred in multiple locations across the globe. The individuals attempting to access these manuscripts have a sophisticated understanding of our business. We need to protect ourselves from these threats."
The Bookseller understands PRH UK has been similarly targeted, with fraudsters posing as literary agents and foreign-rights staff from seemingly legitimate email addresses. Other houses have also been affected. Pan Macmillan revealed it had also been targeted by scammers trying to access manuscripts, and has issued an internal briefing to staff. The head of another global publisher said that while there have long been scams targeting confidential information such as contracts, seeking manuscripts is a new development.
The deadline is approaching to cast votes for the USA's best-loved novel. To date, more than 3.8 million votes have been cast.
Organizers of The Great American Read have released a Top 10 list of the leading candidates. The winning book will be revealed in the "Grand Finale" episode on October 23 on PBS stations nationwide.
Viewers can vote for their favorite titles each day through October 18 via Facebook, Twitter, text and phone. Click the link below for full details.
The Top Ten are:
Chronicles of Narnia series
Gone with the Wind
Harry Potter series
Lord of the Rings series
Pride and Prejudice
To Kill a Mockingbird
The number of self-published books topped the 1 million mark for the first time in 2017, according to Bowker's annual report on the number of ISBNs that were issued to self-published authors. The total number of ISBNs issued last year rose 28% over 2016, to 1,009,188.
It is important to note that these figures represent book editions not book titles - for example, a book that is published in three different formats (say hardcover, paperback and audio), would count for three ISBNs.
The gain was due entirely to the increase in the number of print ISBNs issued by Bowker last year: 879,587, an increase of 38% over 2016. The number of ISBNs issued for e-books released by self-published authors fell 13% from 2016, to 129,601.
While Bowker noted that the 2017 decline is the third consecutive year the number of ISBNs issued for e-books fell, the drop is more likely due to authors moving to Amazon's KDP self-publishing platform than an overall decline in the number e-books that were self-published last year. Because KDP uses Amazon's own ASIN identifiers rather than the industry standard ISBNs, KDP's titles do not appear in the Bowker data. Amazon does not disclose the number of KDP titles that it releases annually.
The finalists for the National Book Award are in, and this year, there's more of them than ever before.
For 2018, the National Book Foundation has added a new category for translated literature, in what seems to be an attempt to push back against the idea that Americans don't read books from other countries. It doesn't spotlight only unfamiliar names, though: The finalists in this category include Trick, translated by Namesake author Jhumpa Lahiri, who has written extensively about her decision to begin reading and writing in Italian after years of being celebrated for her beautiful English sentences.
Handbags, briefcases and ties can be checked out for up to three weeks at a time at the Riverside branch of the New York Public Library, as part of a pilot program dreamed up by Michelle Lee, a young adult librarian...
Johns Hopkins University just announced that the school will name a new research building after Henrietta Lacks, the "mother of modern medicine" whose cancer cells revolutionized medical research--and whose story came to the public's attention through Rebecca Skloot's 2010 nonfiction work, The Immortal Life of Henrietta Lacks.
"Through her life and her immortal cells, Henrietta Lacks made an immeasurable impact on science and medicine that has touched countless lives around the world," Johns Hopkins President Ronald Daniels said during the university's 9th annual Henrietta Lacks Memorial Lecture on Saturday.
Amazon's minimum-wage increase for its hourly workers comes with a trade-off: no more monthly bonuses and stock awards.
Amazon confirmed in an email to CNBC that the company is getting rid of incentive pay and stock option awards as it increases the minimum wage to $15 per hour. The company, however, stressed that the wage increase "more than compensates" for the loss in other benefits.
Among the 25 winners of the 2018 John D. and Catherine T. MacArthur Foundation fellowships (widely referred to as the "genius grants," which come with a no-strings-attached award of $625,000) are at least six people who are writers or story-tellers:
- Natalie Diaz, 40, a poet who teaches at Arizona State University.
- John Keene, 53, a writer in the Department of African American and African Studies at Rutgers University.
- Kelly Link, 49, a fiction writer in Northampton, Mass.
- Dominique Morisseau, 40, a playwright at Signature Theatre in New York City.
- Ken Ward Jr., 50, an investigative journalist with the Charleston Gazette-Mail.M
- Raj Jayadev, 43, a community organizer and co-founder of Silicon Valley De-Bug, a story-telling, community organizing, and advocacy organization.