Book Review: Seth Godin - All Marketers Are Liars
Let me start with a small disclaimer: I am a HUGE fan of Seth Godin, and have been ever since he wrote Permission Marketing and probably always will be. Seth has a very unique take on traditional marketing (he thinks it's dead) and I agree with him. A nice summary of stuff Seth knows was kindly put together by Aaron Dignan at Brandplay.com
That being said, I felt it would be worthwhile to blog a bit about Seth's new book so you can decide for yourself whether or not you want to get his book. That being said, on with the post...
Marketers aren't really liars. Consumers are. Consumers tell themselves story based on the marketing message they hear, filtered through their own lenses, and believe the marketing they hear IF an authentic message is told.
Here's what I learned:
- You must have a product that delivers on your story if you want long-term success
- You need to start at the fringes to build passionate users, have these early adopters tell your stories, then you can move a bit to the middle to reach more
- You only tell your story once. Passionate users continue to tell your story, whether you want them to or not, so you might as well embrace them.
- You will not reach everyone, so don't try to. Mass messages are too watered down and are not authentic enough to get viral and spread enough to make it worth your while
Those are the big takeaways I got from Seth's book. You can read his blog at allmarketersareliars.com or buy the book from the world's greatest online bookstore, 800CEOREAD.com.
I hope you'll make your own judgment about this book and check it out for yourself. If not, that's fine too. Maybe this book wasn't meant for you.
Phil Gerbyshak leads a team as manager of an IT Help Desk in Milwaukee, WI, and finds that sharing his knowledge is a crucial component for in his success as a leader and as a person. Phil's personal philosophy is paraphrased from Tim Sanders' fantastic book Love is the Killer App: "Share your knowledge, your network, and your love. The rest will follow." Feel free to contact Phil at makeitgreat.org">http://makeitgreat.org or call 414.640.7445 anytime.
Andrew Sean Greer's novel Less and James Forman Jr.'s book Locking Up Our Own: Crime and Punishment in Black America are among the 2018 Pulitzer Prize winners, each of whom receives $15,000.
Pulitzer-watchers see Less as a surprise win given that it was not prominent on other award nomination and "best of year" lists.
Three judges for the Nobel literature prize have resigned. Klas Ostergren, Kjell Espmark and Peter Englund released statements or letters Friday to Swedish media but gave few details. Englund wrote in a letter to the tabloid Aftonbladet that his decision was linked to the Swedish academy's decision late last year to cut ties with the head of a Stockholm cultural center who was accused of sexual misconduct. The academy asked a law firm to investigate what influence the man, whom it did not name, had on the academy.
UK bookstore chain Waterstones will likely be sold to hedge fund Elliott Advisors by the end of April, the end of the store's fiscal year, according to the Bookseller, which cited "a source with knowledge of the situation." Neither Waterstones nor Elliott Advisors has commented on the report.
Elliott Advisors is the U.K. arm of Elliott Management Corp., the investment management firm headed by Paul Singer, known for an interest in companies with heavy debt, for his financial support of the Republican Party and for his support of LGBTQ rights. Elliott Advisors is run by Singer's son Gordon Singer.
A new report from the American Booksellers Association (ABA) and Civic Economics reveals the continuing and increasing loss of jobs and essential state and municipal revenue as a result of the growing retail dominance of Amazon.com. The report documents both Amazon's sales and, for the first time, the explosive growth of sales through its third-party Marketplace from 2014 to 2016. And the report makes clear that Amazon's sales tax avoidance strategy has continued despite well-publicized agreements with American states.
Joan Silber has won the PEN/Faulkner Award for her novel Improvement (which won the NBCC Award last month.)
All five finalists (Silber, Hernán Díaz, Samantha Hunt, Achy Obejas and Jesmyn Ward) will read from their work at the ceremony on May 5 at the Folger Shakespeare Library in Washington. Silber will receive $15,000; the other finalists will each receive $5,000.
When U.S. booksellers celebrate Independent Bookstore Day on April 28, their neighbors to the north will be taking part in Canadian Independent Bookstore Day, a "new look" version of Authors for Indies Day, which was launched in 2015 and had announced last fall that significant changes were in the works. Beginning this year, the Retail Council of Canada has adopted the project and renamed it Canadian Independent Bookstore Day.
The winners of the Anisfield-Wolf Book Awards for "literature that confronts racism and examines diversity" are:
Fiction: Sing, Unburied, Sing, by Jesmyn Ward
Nonfiction: Bunk, by Kevin Young
Poetry: In the Language of My Captor, by Shane McCrae
Lifetime Achievement: N. Scott Momaday
Anita Shreve, author of 20 books including The Pilot's Wife and The Weight of Water, died of cancer Thursday at home in southern New Hampshire, she was 71. She had announced her illness almost a year ago,writing on Facebook: "This is a hard post to write. I have so been looking forward to going on book tour for my new novel, The Stars are Fire, and had hoped to meet many of you on my travels."
Jacqueline Woodson, author of 30 books including the National Book Prize winner Brown Girl Dreaming (a memoir of her childhood written in verse) has won The Astrid Lindgren Memorial Award, the world's largest prize for children's writing. She will receive five million Swedish krona ($600,000) at a ceremony on 28 May in Stockholm.
Librarian of Congress Carla Hayden has appointed Tracy K. Smith to serve a second term as the nation's 22nd poet laureate. During her second year, Smith plans to expand her outreach efforts to rural communities and unveil a new anthology to be published in the fall.