Putting it on Paper - Book Review
"Dawn Josephson, author of 14 books, has written a
fantastic author resource with her latest book Putting it on
Paper - The ground rules for creating promotional pieces
that sell books. This book discusses the development and
use of contents within a media kit, and other marketing
materials. From cover letters, press releases, book reviews,
bios, sell and catalog sheets to articles - Dawn covers it all.
Each chapter concludes with two brief, but very helpful
sections. 'Frequently Asked Questions' is an essential
ingredient to this well-rounded book because it touches on
creativity and exceptions to the rule. Her section 'Key Points'
acts as a summery to the main ideas within the chapter.
There are many excellent samples of actual promotional
pieces, which give authors a variety of choices and ideas to
use in creating the content for their own marketing
materials. The samples are also precluded with notes on
the construction of the piece so that the reader can fully
understand the purpose of each opening, paragraph or
by-line. Dawn shows many ways to tweak text for each piece
and then closes with how to present promotional materials
to various markets.
I really enjoyed the thought provoking quotes she used
throughout the book and felt Putting it on Paper was quite
inspirational. As an author who has spent a year of intensive
marketing research and hands on application, I can say that
several of Dawn's tips are unique and I cannot wait to try
them. The information on multiple press releases, mock
book reviews and catalog sheets were particularly helpful
for my own applications.
I highly recommend this useful book to any author who is
facing book promotion. Putting it on Paper will certainly help
authors get noticed."
Publisher: Ground Rules Press
Author: Dawn Josephson
~ Lillian Brummet - Book Reviewer - Co-author of the book Trash Talk, a guide for anyone concerned about his or her impact on the environment Author of Towards Understanding, a collection of poetry.
According to Barnes & Noble's survey, 77% of Americans read at least one book, newspaper or magazine during Thanksgiving or other holiday travel, while 60% of travelers usually bring, buy or borrow reading material specifically for travel on Thanksgiving Eve. Some 73% of respondents said they felt that traveling on the day before Thanksgiving is a "good time to bring a book they would enjoy and be able to read," and just over a quarter of Americans feel that "bringing a book along for Thanksgiving could give them a way to get out of an uncomfortable or awkward conversation with a relative or other guest."
Anuk Arudpragasam has won the prestigious ?DSC Prize for South Asian Literature 2017 for his novel, "?The Story of a Brief Marriage", published by Granta in the UK, and by Flatiron in the USA
Arudpragasam was awarded the $25,000 (£18,830) prize along with a unique trophy by Hon'ble Abul Maal Abdul Muhith, minister of finance of Bangladesh ?at the Dhaka Literature Festival in Bangladesh.
Little House on the Prairie Fans will likely enjoy Publishers Weekly's article, "10 Things You Probably Didn't Know about Laura Ingalls Wilder."
The national book awards for 2017 have been announced.
The winners are:
Fiction: Jesmyn Ward, Sing, Unburied, Sing
Nonfiction: Masha Gessen, The Future Is History: How Totalitarianism Reclaimed Russia
Poetry: Frank Bidart, Half-light: Collected Poems 1965-2016
Young People's Literature: Robin Benway, Far from the Tree
Annie Proulx received the Medal for Distinguished Contribution to American Letters.
Indies First/Small Business Saturday 2017 and the start of the holiday shopping season are just a week and a half away (Nov 25), and more independent bookstores around the United States are finalizing their plans for the annual celebration of bookselling and small businesses. Shelf Awareness rounds up some of the planned activities...
Bookstore sales declined 6.5% this September, compared to September 2016, according to preliminary figures released by the U.S. Census Bureau Wednesday morning. Sales in September were $1.01 billion, down from $1.8 billion a year ago.
The Observer newspaper continues its 2+ year project to review what it deems to be the top 100 nonfiction books of all time. The series began in February 2016 with their No. 1 pick, Elizabeth Kolbert's The Sixth Extinction and is on track to complete by the turn of the year. The most recent review is for The Diary of Samuel Pepys coming in at No. 92.
The Observer is the sister newspaper to the better known British newspaper, The Guardian. The Observer publishes on Sundays, The Guardian publishes on all other days of the week. Both newspapers combine their content into theguardian.com website.
With 4 million or 17% of all online ebooks being pirated, novelists including Maggie Stiefvater and Samantha Shannon say theft by fans puts their books at risk.
The playwright Tom Stoppard has won the David Cohen prize for a lifetime's achievement in literature, hailed as a "giant of 20th-century British drama" with an "outstanding and enduring body of unfailingly creative, innovative and brilliant work."
Howard Jacobson in the Guardian asks how many of us still read a book in bed?