Putting it on Paper - Book Review


"Dawn Josephson, author of 14 books, has written a fantastic author resource with her latest book Putting it on Paper - The ground rules for creating promotional pieces that sell books. This book discusses the development and use of contents within a media kit, and other marketing materials. From cover letters, press releases, book reviews, bios, sell and catalog sheets to articles - Dawn covers it all.

Each chapter concludes with two brief, but very helpful sections. 'Frequently Asked Questions' is an essential ingredient to this well-rounded book because it touches on creativity and exceptions to the rule. Her section 'Key Points' acts as a summery to the main ideas within the chapter.

There are many excellent samples of actual promotional pieces, which give authors a variety of choices and ideas to use in creating the content for their own marketing materials. The samples are also precluded with notes on the construction of the piece so that the reader can fully understand the purpose of each opening, paragraph or by-line. Dawn shows many ways to tweak text for each piece and then closes with how to present promotional materials to various markets.

I really enjoyed the thought provoking quotes she used throughout the book and felt Putting it on Paper was quite inspirational. As an author who has spent a year of intensive marketing research and hands on application, I can say that several of Dawn's tips are unique and I cannot wait to try them. The information on multiple press releases, mock book reviews and catalog sheets were particularly helpful for my own applications.

I highly recommend this useful book to any author who is facing book promotion. Putting it on Paper will certainly help authors get noticed."

ISBN#: 0974496618
Publisher: Ground Rules Press
Author: Dawn Josephson

~ Lillian Brummet - Book Reviewer - Co-author of the book Trash Talk, a guide for anyone concerned about his or her impact on the environment ­ Author of Towards Understanding, a collection of poetry.
www.sunshinecable.com/~drumit" target="_new">http://www.sunshinecable.com/~drumit


MORE RESOURCES:
Thirty years after her death, Daphne du Maurier has not run out of surprises. Undiscovered poems written some 90 years ago when the author of Rebecca was still a literary unknown have been discovered hidden inside a photograph frame.

Gene Wolfe, a towering figure in science fiction whose magnum opus The Book of the New Sun was hailed as a masterpiece by Ursula K Le Guin, has died at the age of 87.

Netflix has been on a book acquisition spree over the past year, developing screen adaptations of dozens of novels, series, short story collections, and graphic novels. About 50 of these literary properties are being turned into series projects, while the screening service has announced plans to adapt only a handful into features—a list that includes Button Man by John Wagner, I'm Thinking of Ending Things by Iain Reid, Pashmina by Nidhi Chanani, and The Willoughbys by Lois Lowry

The 2019 Pulitzers have been announced. The winners in the "Letters" category are:

Fiction: The Overstory by Richard Powers
Nonfiction: Amity and Prosperity by Eliza Griswold
History: Frederick Douglass by David W. Blight
Biography: The New Negro by Jeffrey C. Stewart
Poetry: Be With by Forrest Gander

The Library of Congress rejected pressure from student activists to change its subject heading "illegal aliens" to "undocumented immigrants," arguing that many do have documentation of some type and that the term is not widely used in law, but has decided to replace the former heading with two new ones: "non-citizens" and "unauthorized immigration."

The subject headings are an integral part of the world's most widely used library indexing tool, the basis for thousands of daily searches around the globe.

Mental Floss has a fun article on words that started as spelling mistakes. For example, nicknames were originally called eke names, with the verb eke used here in the sense of "to make longer" or "to provide an addition." Sometime in the 13th century, however, "an eke-name" was mistakenly interpreted as "a neke-name," and the N permanently jumped across from the indefinite article an to the verb eke.

According to a Pew Research public opinion poll 3 in 4 Americans believe that local news outlets are in good financial shape and fewer than 1 in 6 pays for local news.

"I found the survey results to be really sad and disturbing," said David Chavern, president of the News Media Alliance, which advocates for news organizations. "Local journalism is very much at risk, and the public just doesn't seem to realize it."

In the 1990s, 30 percent profit margins were common at regional newspapers and the chains that owned them but revenue from print advertising has declined precipitously and a new generation of news consumers never developed the daily-newspaper habit that their parents and grandparents had. Newspapers (and to a lesser extent local TV stations) were forced to cut costs and reduce employees (by 45 percent between 2008 and 2017.

But even in their shrunken state, many regional newspapers are producing important public-interest journalism. While this may seem encouraging, the ability to do so is fragile: the gutting of many local papers continues apace…

After fiercely challenging Ted Hughes's description of deaf children as "alert and simple" in a poem in his first collection, the deaf spoken-word poet Raymond Antrobus has won the Ted Hughes award for poetry.

The 33-year-old British Jamaican, who has performed at Glastonbury and also works as a teacher, has received the £5,000 prize for his debut The Perseverance. Described as "compelling" in the Guardian, the collection touches on family life, particularly the death of Antrobus's father, his diagnosis with deafness as a small child, and his biracial heritage. It has also been longlisted for this year's Folio prize.

More than 1,300 writers including Kerry Hudson, David Nicholls, Sally Rooney, Michael Rosen and Val McDermid have backed a campaign for Waterstones booksellers to be paid the living wage.

The support follows a petition from staff at Waterstones, signed by more than 6,000 people, which calls on the book chain's managing director, James Daunt, to pay booksellers a starting living wage of £9 an hour, or £10.55 for the Greater London area...

...In an open reply to Hudson, Daunt said the writers were "preach[ing] to the converted", but that the book chain could not yet afford a pay increase, two years after returning to profit. .... "If you raise the bottom level really significantly, then everybody all the way up the company has to go up, and then we go bust, which isn't very helpful ... If we were to move to a significantly higher starting rate, then we would have to take that money from our more experienced booksellers, or cut costs in another dramatic way. We're simply not profitable enough to wave the magic wand and shower gold all around."

The European parliament has approved a controversial directive introducing sweeping changes to copyright enforcement across Europe.

The European copyright directive is best known for two provisions it contains: articles 11 and 13, referred to as the "link tax" and "upload filter", respectively, by opponents.

The latter requires websites that host user-generated content to take active measures to prevent copyrighted material from being uploaded without permission, under the penalty of being held liable for their users' copyright infringement.

Article 11, the "link tax", includes new requirements aimed at making companies like Google pay licensing fees to publications such as newspapers whose work gets aggregated in services like Google News.

thatware.org ©