Book Summary: Effective Networking For Personal Success
We are all "self-employed" now.
Today there is absolutely no job security. We are living in an
age of corporate downsizing, and freelance consultants, or
self-employed workers are growing by the day. Networking is
one skill you need to practice to get ahead and survive these
Wisdom in a Nutshell:
1. Networking is essential for both new jobs and business contracts.
2. Effective networking is 12 times more effective than answering advertisements.
3. Advertising is becoming ineffective except on a large scale.
4. Networking helps you find hidden opportunities and can set you apart from the competition.
5. An indirect approach is better than a direct one. Use someone you know to introduce you to your target contact. Never go straight to your target without a go-between who will put in a good word for you.
6. You can overcome your natural shyness, your fear of using people, and your fear of rejection.
The 3 key networking techniques are:
1. Build a network of partners to keep an open eye and ear for new opportunities for You.
2. Reach targeted individuals in two ways: directly or indirectly.
3. Build visibility by raising your profile. Go to every social gathering you possibly can.
Building your network is an ongoing process. You need to increase your range of contacts constantly.
Planning your campaign:
1. Define your objective.
2. Select the right technique.
3. Understand that "deal flow" or your number of prospects must be great in order to bag one new business contract.
4. Identify your target.
5. Work out your positioning. This is a short statement of what you are about, what you can offer.
6. Think about what you can do for your network partners in exchange for information and contacts.
Building Network partners:
1. Talk to everyone you know about opportunities.
2. Clarify what network partners can and will do for you.
3. Know which contacts to build into network partners.
4. Find those friendly network spiders, those types of people who just seem to know everyone.
5. Use the telephone.
How to grow and refresh your network:
1. Go out of your way to be where people are.
2. Get into the habit of being talkative.
3. Get the contact details of people you meet. Not just exchanging business cards but stapling information like birthdays, anniversaries, hobby clubs, and key information onto their cards.
4. Choose the right method for the right person.
5. Warm up long-cold contacts.
How to find targeted individuals:
1. Focus on what you want to achieve and how people can help you.
2. Use your network partners to find suitable companies.
3. Gather key information on these companies.
4. Figure out who is the one with the power to hire you.
5. Find people connections and common areas of interest.
Reaching targets through network partners:
1. Find and persuade the best partner for your targeted individual.
2. Engineer an introduction.
3. Build word-of-mouth exchanges about yourself.
Reaching targets directly:
1. Decide if you should write a letter or not.
2. Be able to demonstrate your achievements.
3. Have a line ready to get you past the secretary.
4. Act as though you expect to be put through.
5. Be ready to leave a short, persuasive message for the decision-maker.
Your opening line:
1. Be cheerful, confident and straightforward.
2. Exploit connections and recommendations.
3. Mention common interests.
4. Report news of interest to the target.
5. Wait for a response. Know when to shut up.
6. Write down your opening lines before picking up the phone.
How to be visible without really trying:
1. Ask a question at a conference.
2. Make a point in a meeting.
3. Write letters to your industry magazine.
4. Introduce yourself to lots of people at an industry show or ball.
5. Buy people a drink at the bar at a lecture.
6. Discuss a book with an industry leader.
7. Wear bright ties.
8. Make people laugh.
9. Have an opinion on everything. (But keep an open mind)
10. Hand out an unusual business card.
11. Recast your CV to be a little different.
12. Take up an unusual hobby. (But not too unusual)
13. Don't overlook using the email and Internet to communicate your cause.
By: Regine P. Azurin and Yvette Pantilla
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The PRH email was circulated with the subject line "Important: New Phishing Alert" and reads: "We have recently seen an increase in attempts to steal our manuscripts. This has occurred in multiple locations across the globe. The individuals attempting to access these manuscripts have a sophisticated understanding of our business. We need to protect ourselves from these threats."
The Bookseller understands PRH UK has been similarly targeted, with fraudsters posing as literary agents and foreign-rights staff from seemingly legitimate email addresses. Other houses have also been affected. Pan Macmillan revealed it had also been targeted by scammers trying to access manuscripts, and has issued an internal briefing to staff. The head of another global publisher said that while there have long been scams targeting confidential information such as contracts, seeking manuscripts is a new development.
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Organizers of The Great American Read have released a Top 10 list of the leading candidates. The winning book will be revealed in the "Grand Finale" episode on October 23 on PBS stations nationwide.
Viewers can vote for their favorite titles each day through October 18 via Facebook, Twitter, text and phone. Click the link below for full details.
The Top Ten are:
Chronicles of Narnia series
Gone with the Wind
Harry Potter series
Lord of the Rings series
Pride and Prejudice
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It is important to note that these figures represent book editions not book titles - for example, a book that is published in three different formats (say hardcover, paperback and audio), would count for three ISBNs.
The gain was due entirely to the increase in the number of print ISBNs issued by Bowker last year: 879,587, an increase of 38% over 2016. The number of ISBNs issued for e-books released by self-published authors fell 13% from 2016, to 129,601.
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Among the 25 winners of the 2018 John D. and Catherine T. MacArthur Foundation fellowships (widely referred to as the "genius grants," which come with a no-strings-attached award of $625,000) are at least six people who are writers or story-tellers:
- Natalie Diaz, 40, a poet who teaches at Arizona State University.
- John Keene, 53, a writer in the Department of African American and African Studies at Rutgers University.
- Kelly Link, 49, a fiction writer in Northampton, Mass.
- Dominique Morisseau, 40, a playwright at Signature Theatre in New York City.
- Ken Ward Jr., 50, an investigative journalist with the Charleston Gazette-Mail.M
- Raj Jayadev, 43, a community organizer and co-founder of Silicon Valley De-Bug, a story-telling, community organizing, and advocacy organization.