Are You Using Both Sides of the GoogleCoin?
By now most of you realise that Google can give our websites the ability to appear within their results pages using a Pay Per Click model (PPC).
This is called Google Adwords
Hopefully, you will also be aware that that Google offers
website owners the ability to display these PPC results on
their own websites.
For this privilege, Google will pay the website owner a
share of the PPC revenue earnt from any click throughs on
the results displayed on their website.
This is called Google Adsense
So there you have both sides of the Google coin.
On one side, the ability to drive low cost targeted traffic
and on the other side, the ability to generate revenue from
your existing traffic.
You'd think that was the end of it but really it is only the
Heads or Tails? Heads it is?.
Let's look at Adwords
There are those that think?
?write your ad, pays your money and away you go.
Which to 80% of the people using Adwords, this seems to work
OK for them. Remember I said OK!
For the other 20% , these guys and gals, are testing,
changing, innovating and working Google as hard as they can.
One such character is Chris Carpenter , whose GoogleCash is
pioneering in the way that he works Google and now lets
other work Google just as hard.
"Like Bruce Lee taught us the art of fighting without
fighting, Chris Carpenter shows us the art of website
revenue generation without a website!"
Chris has shown examples of Adwords campaigns that cost
cents to set up but pay dollars in commissions. None of my
current investments give me such a high ROI.
I have tried my hand at it and I am currently making around
$4000 per month just from this one product. I am only
spending $250 on Adwords to get this return.
Why not have a look at Google Cash yourself.
Tails you win!
Secondly, while most people just cut and paste Adsense code
into all the pages of their site, they just leave it at that
thinking job done!
They don't explore the high value keywords in their market
Why do that?
Well if you knew what the more profitable keywords and terms
are, you can write content and these words can be displayed.
Google Adsense will then look at your page content and work
out what to display.
You could double your income by changing words on your site.
Maybe Life insurance to life assurance or personal loan to
loans or adverse credit to bad credit.
Also sites tend to use one format and one position for the
Test, test, test
Try different layouts and work out which ones work best for
you. You may be surprised.
Test, test, test
There are several tools that can help you identify keywords
but the best for you would be either the Google Adwords
program or Overture view bids tool.
Don't worry about thinking you are doing anything wrong. In
fact, think about it - you will be creating relevant content
for Google to display and for their users to read. Users are
happy, Google are happy and you will earn more revenue from
Adsense. So hopefully you'll be happy too!
A Win Win situation!
Again, like most things rather than reinvent the wheel there
is a whole book on Adsense written my friend William
Charlwood has written The Definitive Guide to Google AdSense
which tells you exactly how to make money by hosting small
ads on your website. It is a detailed road-map of everything
you need to do to get going and then maximise your AdSense
Once you've got it right, you can look forward to a check
every month from Google.
Check this out here:
So there you are, there are two sides to the Google coin.
Are you using both sides!
Jason Hulott is Director of J2 Squared, leading specialists in www.j2-squared.com">Internet consultancy whose specific aim is to drive more revenue to websites. Their main area of focus are the insurance, finance, and automotive industries.
Novelist V.S. Naipaul, who won the Nobel Prize in literature, has died at his home in London aged 85. He was born in rural Trinidad in 1932 and wrote more than 30 books including A Bend in the River and his masterpiece, A House for Mr Biswas.
Bookmarks Bookshop, a socialist bookstore in Bloomsbury, in London, has received outpourings of support after 12 far-right protesters stormed in and vandalized the store on Saturday evening, the Guardian reported.
As two staff members were closing the store on August 4, a dozen men, one of them wearing a Donald Trump mask, entered the store and began "knocking over displays and ripping up magazines while chanting far-right slogans." It is believed that the men took part in demonstrations earlier that day protesting the "censorship" of Alex Jones's website InfoWars.
Although Amazon's sales in the U.K. continue to grow--rising 20%, to $11.4 billion, in 2017--for the second straight year the company was able to halve the amount of corporate tax it paid.
The Washington Post asks why China is so afraid of author and book publisher Gui Minhai (also known as Michael Gui):
Gui Minhai, a Chinese-born Swedish citizen, was riding a train from Shanghai to Beijing in the company of two Swedish diplomats in January when 10 Chinese plainclothesmen stormed aboard, lifted him up and carried him off the train and out of sight.
Three weeks later, Gui was paraded before Chinese media to recite a bizarre and apparently coerced confession. He hasn't been heard from since.
This is what passes for the rule of law in China today.
I think of Gui sometimes when I hear Chinese President Xi Jinping boasting about a country that "has stood up, grown rich and is becoming strong."
Would a truly strong and self-confident nation behave this way? Why would it feel the need to kidnap -- for the second time, no less -- a peaceable 54-year-old gentleman such as Gui and keep him, in poor health, locked up for, now, more than a thousand days?
New research suggests that Dr. Seuss's Lorax is based on a particular monkey that the writer encountered in Kenya...
Recently, a group of researchers posited that the Lorax is not entirely invented, like Sam I Am or Things 1 and 2. Instead, it's inspired by a particular real-life species, a fuzzy-faced primate called the patas monkey that Geisel got to know in Kenya. Their conclusion, a paper called "Dr. Seuss and the Real Lorax," was published in Nature Ecology & Evolution earlier this week.
Do you have a habit of picking up books that you never quite get around to reading?
If this sounds like you, you might be unwittingly engaging in tsundoku - a Japanese term used to describe a person who owns a lot of unread literature.
One of the many great things about languages worldwide is the sizeable number of words for which there is no real English translation. Often they tell us about concepts and ideas that we are missing out on in the anglophone world.
As the northern hemisphere heads abroad in the coming holiday season, here are a few to be looking out for:
You may have witnessed the ritual, knowingly or not, while on the hunt for a coffee or a cold beer towards the end of another long Spanish afternoon...
"Lost" material from The Autobiography of Malcolm X, reportedly seen as too controversial to publish in the 1960s, has emerged this week at an auction in New York.
Along with the original typed manuscript, which reveals the back and forth between the black activist and his collaborator Alex Haley, to whom he told his story, the unpublished writing was put up for sale on Thursday by New York auctioneer Guernsey's. The papers, including an unpublished chapter and a series of unpublished pages, were acquired by the New York Public Library's Schomburg Center for Research in Black Culture.
Even the light of 200 birthday candles couldn't pierce the gloom of "Wuthering Heights." But the fire that burned within Emily Brontë roars across the centuries.
How remarkable that on the bicentennial of her birth, this reclusive woman should still be crying at our window like Catherine, "Let me in -- let me in! I'm come home!" ...
The Guardian posted the Man Booker Prize longlist early, in advance of Wednesday's scheduled announcement, and then promptly took it down. But the list survived in the Google cache and across social media and thus is now public.