Are You Using Both Sides of the GoogleCoin?
By now most of you realise that Google can give our websites the ability to appear within their results pages using a Pay Per Click model (PPC).
This is called Google Adwords
Hopefully, you will also be aware that that Google offers
website owners the ability to display these PPC results on
their own websites.
For this privilege, Google will pay the website owner a
share of the PPC revenue earnt from any click throughs on
the results displayed on their website.
This is called Google Adsense
So there you have both sides of the Google coin.
On one side, the ability to drive low cost targeted traffic
and on the other side, the ability to generate revenue from
your existing traffic.
You'd think that was the end of it but really it is only the
Heads or Tails? Heads it is?.
Let's look at Adwords
There are those that think?
?write your ad, pays your money and away you go.
Which to 80% of the people using Adwords, this seems to work
OK for them. Remember I said OK!
For the other 20% , these guys and gals, are testing,
changing, innovating and working Google as hard as they can.
One such character is Chris Carpenter , whose GoogleCash is
pioneering in the way that he works Google and now lets
other work Google just as hard.
"Like Bruce Lee taught us the art of fighting without
fighting, Chris Carpenter shows us the art of website
revenue generation without a website!"
Chris has shown examples of Adwords campaigns that cost
cents to set up but pay dollars in commissions. None of my
current investments give me such a high ROI.
I have tried my hand at it and I am currently making around
$4000 per month just from this one product. I am only
spending $250 on Adwords to get this return.
Why not have a look at Google Cash yourself.
Tails you win!
Secondly, while most people just cut and paste Adsense code
into all the pages of their site, they just leave it at that
thinking job done!
They don't explore the high value keywords in their market
Why do that?
Well if you knew what the more profitable keywords and terms
are, you can write content and these words can be displayed.
Google Adsense will then look at your page content and work
out what to display.
You could double your income by changing words on your site.
Maybe Life insurance to life assurance or personal loan to
loans or adverse credit to bad credit.
Also sites tend to use one format and one position for the
Test, test, test
Try different layouts and work out which ones work best for
you. You may be surprised.
Test, test, test
There are several tools that can help you identify keywords
but the best for you would be either the Google Adwords
program or Overture view bids tool.
Don't worry about thinking you are doing anything wrong. In
fact, think about it - you will be creating relevant content
for Google to display and for their users to read. Users are
happy, Google are happy and you will earn more revenue from
Adsense. So hopefully you'll be happy too!
A Win Win situation!
Again, like most things rather than reinvent the wheel there
is a whole book on Adsense written my friend William
Charlwood has written The Definitive Guide to Google AdSense
which tells you exactly how to make money by hosting small
ads on your website. It is a detailed road-map of everything
you need to do to get going and then maximise your AdSense
Once you've got it right, you can look forward to a check
every month from Google.
Check this out here:
So there you are, there are two sides to the Google coin.
Are you using both sides!
Jason Hulott is Director of J2 Squared, leading specialists in www.j2-squared.com">Internet consultancy whose specific aim is to drive more revenue to websites. Their main area of focus are the insurance, finance, and automotive industries.
Signature (a Random House website) looks at the many 2018 Golden Globes nominees based on books:
It is officially that time of the year awards season is upon us. As usual, the Hollywood Foreign Press Association has kicked things off with the announcement of the 2018 Golden Globe Awards nominees. The literary world is represented in this year's lineup with a smattering of great adaptations leading the charge in both film and TV. While the slate of nominees is populated with a few of the marquee titles you'd expect "Game of Thrones" got it's annual nod, for instance a few surprises cracked the surface as well. It looks to be another interesting year at the Golden Globes. Let's have a look.
Merriam-Webster's Word of the Year for 2017 is feminism. The word was a top lookup throughout the year, with several spikes that corresponded to various news reports and events.
In an opinion piece in the Irish Times, John Boyne writes:
So I'm going to make a claim now that will probably get me kicked out of the Fraternity of Underappreciated Male Authors (FUMA) and blacklisted from the annual Christmas football game. Here goes:
I think women are better novelists than men.
There, I've said it. While it's obviously an enormous generalisation, it's no more ludicrous than some half-wit proudly claiming never to read books by women. For the record, purporting to love literature while dismissing the work of female writers is like claiming to be passionate about music while refusing to listen to anything but Ed Sheeran. However, I'm going to try to back up my sweeping statement...
The great Simeon Booker, one of the bravest journalists of our time, faced dangers far worse than a petulant president's social media feed. Booker refused to be cowed--and ultimately helped change the nation. His life's work should be a lesson to us all about the power of truth to vanquish evil.
Booker died Sunday at 99. At the height of his career, few could have imagined he would live so long.
As Washington bureau chief for Chicago-based Johnson Publications, publisher of the newsweekly Jet and the monthly magazine Ebony, Booker went to the Deep South to cover the most tumultuous events of the civil rights movement--life-threatening work for an African American journalist.
William H. Gass, a proudly postmodern author who valued form and language more than literary conventions like plot and character and who had a broad influence on other experimental writers of the 1960s, '70s and beyond, died on Wednesday in St. Louis. He was 93.
Mr. Gass was widely credited with coining the term "metafiction" to describe writing in which the author is part of the story. He himself was one of the form's foremost practitioners.
Barnes & Noble, which posted a wider loss last quarter and sent its shares tumbling, is scaling back ambitions to become more than a bookseller.
The retailer had hoped that toys, games and other items would shore up its results, especially as Amazon ate away at its traditional business. But its non-book sales have flagged the past two quarters, and now the company is putting its focus back firmly on reading.
Shelf Awareness reports on the growing "Cider Monday" movement by indie booksellers in response to the big online shopping day known as Cyber Monday. In this low key but fun event stores offer their customers "a warm welcome and a cup of delicious cider" to thank them for shopping local.
Dictionary.com's choice for its Word of the Year is "complicit." It says online searches for the word spiked three times this year...
On Saturday, hundreds of booksellers across the USA took part in Indies First and Small Business Saturday, organizing all kinds of in-store activities, offering a range of deals, hosting parties and engaging in the staple of Indies First since the event was founded by Sherman Alexie in 2013: having authors work in their favorite indies as booksellers. Shelf Awareness reports on some of the events.
Meanwhile, in the UK, bookstores celebrated the first inaugural Saturday Sanctuary
to "celebrate bookshops as a place of calm and respite from our hectic daily lives."
A New York Times opinion piece by Daniel T. Willingham lays out the argument that American's poor reading skills cannot be blamed on modern technology but on a misunderstanding of how the mind reads - that functional literary is grounded not just in the ability to read words but in having the factual knowledge to put what one is reading into context.