Media Star Power Book Review


Media Star Power: ABCs to Successful TV, Radio, Print & Net Interviews
Judy Jernudd
MindShelf Publishing
270 North Canon Drive, #1175, Beverly Hills, CA 90210 310-306-6999
June 2003, ISBN: 0-9722398-3-9
194 pages, $14.95
www.MediaStarPower.com" target="_new">http://www.MediaStarPower.com

Judy Jernudd is a former newscaster and television talk show host turned professional speaker and media coach. Her unique background has given Ms. Jernudd the insight into what makes a great media interview and she shares this insight in her book.

Media Star Power covers the terminology of the media world with concise descriptions, quotes and gold star tips. The book starts with "Advance Work" and ends with "ZZZ" and covers just about everything you need to know about media interviews in between. This book will help you become a media savvy guest, market your product and business, position yourself in the media, improve your confidence and help you prepare for a crisis.

All of the topics covered are helpful but some of the most interesting are: creating an on camera look with tips on dressing and jewelry for both men and women, how to react to the media covering your company crisis and how to manage on camera anxiety. This book is a must have for anyone seeking or preparing for media coverage and is sized just right to fit into a purse or briefcase. Readers can use this guide while launching their own media campaign on a budget or to prepare themselves for working with a media coaching company.

About The Author

Bonnie Jo Davis is the owner and operator a Virtual Assistant firm. She can be reached at www.DavisVirtualAssistance.com" target="_new">http://www.DavisVirtualAssistance.com.


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Denis Johnson, the award-winning fiction writer, poet, and playwright whose best-known and most influential work, the story collection Jesus' Son, turned 25 this year, has died. He was 67. The cause of his death has not been disclosed.

Jean Fritz, an award-winning writer whose work helped transform historical biographies for children from leaden recitals of battles and dates into warm, human narratives full of quirks and crotchets and satisfyingly strange facts, died on Sunday at her home in Sleepy Hollow, N.Y. She was 101.

The author of more than four dozen books, Mrs. Fritz was known in particular for her biographies of many of the signal figures of 18th- and 19th-century American history.

America's libraries got a major boost this week on Capitol Hill as a group of leading publishing, information, software, and other businesses unveiled an organized effort to advocate for federal library funding. The move comes in response to the Trump administration's proposal to eliminate virtually all federal library funding, and the agency that distributes those funds to all 50 states.

Margarita Engle has been named the Young People's Poet Laureate by the Poetry Foundation. Awarded every two years, the $25,000 laureate title is given to a living writer in recognition of a career devoted to writing exceptional poetry for young readers. The laureate advises the Poetry Foundation on matters relating to young people's literature.

Suite Française, adapted from the bestselling book by Irene Nemirovsky will premiere on the Lifetime network May 22.

Represented by the Pacific Legal Foundation, Book Passage--with stores in Corte Madera, Sausalito and San Francisco, Calif.--and co-owner Bill Petrocelli have filed suit against a state law that, the plaintiffs say, "will make it extremely risky, if not impossible, for stores to sell autographed books or host author events."

Petrocelli said that the law's "expensive mandates--with voluminous reporting requirements and draconian penalties--create a nightmare for independent booksellers that thrive on author events and book signings. Consumers will also suffer. The tradition of author events at bookstores, with opportunities for direct interaction between writers and readers, will be shattered. The cost of record-keeping and major liability threaten to make book signings impossible, and stores such as mine do not want to engage in the massive intrusion on customer privacy that is mandated by the law's reporting rules."

Several publishers and authors organizations have officially joined the many book world people criticizing Amazon's new policy allowing third-party booksellers to "bid" for the primary spot in buy buttons.

A statement from the Authors Guild called the move "deeply disturbing" and said it "has the potential to decimate authors' and publishers' earnings from many books, especially backlist books." It noted, too, that the policy might be connected with Amazon's desire to force publishers to use its print-on-demand services, if POD availability will essentially guarantee a top spot on buy buttons. Such an arrangement, the Guild wrote, "looks an awful lot like a 'tying' arrangement under the antitrust law."

The statement concluded: "Amazon has already done enough damage in the book industry. It has devalued books by setting the price and consumer expectations for e-books and hard copy books artificially low, even taking a loss to do so. And it extracts an unreasonable fee from the sale of any book through its site, as compared to the services it provides, and charges extra for things it calls 'marketing services,' such as making a book discoverable on its site. Amazon gets away with this because it has monopoly and monopsony power over the retail book industry. Without a fair and open publishing marketplace, publishers will soon lose the ability to invest in the books that advance our knowledge and culture."

A new program from Amazon is drawing a range of reactions from those across the publishing industry, from fear to downright anger. The e-tailer has started allowing third-party book re-sellers to "win" buy buttons on book pages. The program, publishers, agents, and authors allege, is discouraging customers from buying new books, negatively affecting sales and revenue.

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