Selling Goodness-Introduction To The Book


Unfortunately, I have seen too many of even the most noble and vitally needed charitable nonprofits fade into obscurity, never having accomplished the laudable goals they set out to achieve. In most cases, the reason for their demise is that they did not promote themselves with vigor and assertiveness. They either failed to learn to use public relations (PR) to their advantage or they did not avail themselves of the services of professionals who could have launched their causes into the limelight and helped them get the momentum, manpower, and funds they needed to stay alive.

These early deaths are disappointing, unsatisfying-and tragic. They could have been prevented if the right steps had been taken. As a public-relations professional, I strongly believe that the world cannot afford to lose the efforts of so many charities and nonprofit organizations which help solve the never- ending problems that plague our fragile planet.

This book is therefore dedicated, with passion, to helping these charities and nonprofits learn to use pubic relations of all kinds to accomplish their important goals. Drawing on my background as the founder of one of Hollywood's most prominent public-relations firms, and having represented hundreds of the entertainment industry's biggest celebrities, I wrote Selling Goodness to show you how to take advantage of professional public-relations techniques on a fledgling charity's often- impoverished budget. The book describes how the media operates, and how you can make it work for your charity or organization.

In the following chapters, you will find advice on such matters as pitching a story, writing a press release, and giving an interview. I guide you through the critical steps of a PR campaign, from initial contacts with the media through follow-up, special events, and dealing with a PR crisis should one happen to you.

Throughout the chapters, you will also find two types of "boxed features." One contains special hints about PR techniques or additional elaboration on a topic. The other presents case his, stories of inspiring PR stories from my personal files. Indeed, one of my joys in writing this book is that I get to recount some of the great stories I've collected over the years of promotional techniques used by many different businesses and nonprofits.

THE MORAL CASE FOR PROMOTION

But Selling Goodness is much more than a practical handbook on skills and procedures. It is also a moral manifesto. If you are a humble do-gooder with qualms about seeking either attention or special promotion, this book presents a powerful case for promoting yourself and your charitable cause. I believe the moral argument is especially compelling now that government is trimming outlays on social services. Nonprofits are being called to fill in the gaps. They will need more resources-and they therefore must do whatever it takes to get them, especially vigorous promotion of their vital cause.

If after reading this book you are able to take your cause more seriously, and promote it with greater vigor and intensity, you will not only be contributing to your individual charity, but to the broader purpose of promoting goodness. It may sound quaint but the truth is that the promotion of your charitable work can assist ill living beings. This is a grand vision, to be sure. But imagine the potential of a planet that is better nourished, both in substance and in spirit. I believe this is our potential.

My plan in this book is direct, and the process doable. It can make you an ally in the grand project of selling goodness, and, through that alliance, a portion of paradise can be regained.

Michael Levine is the founder of the prominent public relations firm Levine Communications Office, based in Los Angeles. He is the author of Guerrilla PR, 7 Life Lessons from Noah's Ark: How to Survive a Flood in Your Own Life.

GuerrillaPR.net is a resource for people that want to get famous in the media, without going broke. GuerrillaPR.net">http://GuerrillaPR.net


MORE RESOURCES:
In what has become an annual rite under the Trump administration, the president's fiscal year 2020 budget proposal calls for the elimination of the National Endowment for the Arts. Trump's initial budgets for both fiscal 2018 and 2019 also called for cutting the NEA, but each time the House restored funds for the organization and last year gave the NEA a $3 million increase.

According to researchers, the English language might never have enjoyed a richness of F-words had it not been for early farmers and the food processing they favored. Dairy products and other soft foods, such as gruel, porridge, soup and stews, helped shape our faces, the researchers claim, and allowed us to form the sounds "f" and "v", known as labiodental fricatives...

After skipping 2018's announcement due to scandal, the Nobel Foundation has announced that the Nobel Prize in Literature will be awarded in 2019 - and that Laureates will be announced for both 2018 and 2019.

According to the press release: "During the past year, the Nobel Foundation has had a close dialogue with the Swedish Academy about the problems that arose in late 2017 and early 2018. Several important changes have been implemented since then. The Academy's regulations have been amended, making it possible for members to resign. The statutes have been clarified. Several new members have been elected. The Academy also no longer includes any members who are subject to conflict of interest or criminal investigations."

The longlist for The Women's Prize for Fiction 2019 have been announced. The winner will be declared in June.

The Silence of the Girls by Pat Barker
Remembered by Yvonne Battle-Felton
My Sister, the Serial Killer Oyinkan Braithwaite
The Pisces Melissa Broder
Milkman Anna Burns
Freshwater Akwaeke Emezi
Ordinary People Diana Evans
Swan Song Kelleigh Greenberg-Jephcott
An American Marriage Tayari Jones
Number One Chinese Restaurant Lillian Li
Bottled Goods Sophie van Llewyn
Lost Children Archive Valeria Luiselli
Praise Song for the Butterflies Bernice L. McFadden
Circe Madeline Miller
Ghost Wall Sarah Moss
Normal People by Sally Rooney

Across America, small theaters are canceling productions of Harper Lee's "To Kill a Mockingbird," citing a threat of litigation from a powerful, sharp-elbowed Broadway producer related to a contract that dates back half a century.

The theaters were planning to stage an adaptation of the novel by the playwright Christopher Sergel, which has been widely staged by adults and students for decades. Lawyers for the producer Scott Rudin, backed by the Lee estate, are telling the theaters that their productions are no longer permissible because there is a new adaptation, by the screenwriter Aaron Sorkin, which opened on Broadway in December...

The Guardian has a fun article on Susan Rennie's book, Roald Dahl's Rotsome and Repulsant Words, which is worth a read for all Dahl fans, and particularly lovers of his 1982 classic, The BFG:

If a small child were to walk up to the lexicographer Susan Rennie in the street and call her a slopgroggled grobsquiffler, she would know exactly how to reply. "You squinky squiddler!" she would shout. "You piffling little swishfiggler! You troggy little twit! Don't you dare talk pigsquiffle to me, you prunty old pogswizzler!" ...

Silicon Valley billionaire, philanthropist and author Michael Moritz and his wife Harriet Heyman's charitable foundation has been announced as the new sponsor of the Booker prize, a month after the Man Group revealed it was ending its 18-year sponsorship of the prestigious award for literary fiction.

Moritz and Heyman's foundation, Crankstart, has committed to an initial five-year exclusive funding term for the Booker, with an option to renew for a further five years. It will not give its name to the award, which will revert to its old name of the Booker prize from 1 June, when the Man Group's sponsorship ends.

We are pleased to announce the publication of The Inner Lives of Book Clubs!

This fascinating report is the first to really get to the heart of the book club experience. It's the result of two surveys of more than 5,500 people, combined with BookBrowse's more than 15 years of book club experience and research.

Its 56-pages are packed with interesting and usable information that is relevant to librarians, authors, publishers, booksellers and, of course, book clubs.

Among much else, you will discover:

  • The attributes most successful book groups share.
  • The demographics of public book clubs compared to private groups.
  • What people want from their book club.
  • The elements book clubs look for when picking books.
  • The 12 most common book club challenges, and how groups resolve them.
  • The link between discussion length and happiness.
  • The percentage of book clubs that use library book bags.
  • What people interested in a book club but not in one want from a group
  • What causes people to leave book clubs.

Prolific author William E. Butterworth III, who wrote under the name W.E.B. Griffin, has died aged 89.

The writer Andrea Levy, who explored the experience of Jamaican British people in a series of novels over 20 years has died, aged 62, from cancer.

After starting to write as a hobby in her early 30s, Levy published three novels in the 1990s that brought her positive reviews and steady sales. But her fourth novel, Small Island, launched her into the literary big league, winning the 2004 Orange prize, the Whitbread book of the year and the Commonwealth Writers' prize, selling more than 1m copies around the world and inspiring a 2009 BBC adaptation.

thatware.org ©